Does the progress of digital technologies change human behaviors and needs, or do human behaviors change the digital technologies?


The above question was the starting point for the Full-time MBA Digital Transformation course which took place from 11-15 May 2020. During the course the participants were introduced to the main components and elements to design and implement a successful digital transformation strategy.

Full-time MBA student Sang Tran highlighted that she received a lot of new information. “My key learning outcome is the fact that digital transformation is affected by two key areas, Leadership and Digital Capability. I also learned how to use digital to engage customers, listen to customers and to learn what customers like. Using digital to get a better understanding of the customer will ultimately enhance the company’s performance.”

During the course the participants worked on well-known case studies that covered various aspects of the digital transformation, starting from formulating and developing a strategic roadmap up to the barriers and challenges of deployment of the relevant digital technologies. Several digital transformation technologies, innovations and business models were covered such as platforms, mobile technologies, analytics, the Internet of Things, big data, social media, sensors, apps and cloud computing. After following the course the participants are now able to apply and communicate different concepts of Digital Transformation.

“The lecturer, Vincent Feltkamp, created a constructive study environment to get the most out of the distance learning teaching method. I also favoured the encouragement of the lecturer to share ideas in a productive and open way,” said Sang Tran upon completion of the 5-day course.

The Digital Transformation course consisted of interactive lectures, a case analysis in groups including presentations, discussions and a mini research. The students will also work on a Digital Business Plan for which they have to invent a digital business model.

About the MSM full-time MBA
The MSM full-time MBA will challenge you to develop your management skills in a diverse, international and multicultural environment. The one-year program is conducted at the MSM campus in Maastricht. You will have full day classes, consisting of interactive lectures, individual and group assignments, work visits and guest lectures. Besides the regular classes and activities we also offer you a special optional Career and Personal Development Track (CPDT) to help you achieve your career goals, an Innovation Week and many extracurricular activities. To allow you to customize your MBA around your specific study needs and career perspectives, MSM offers a number of business-related and industry-focused specializations.

The next full-time MBA intake will start in September 2020. More information about the program can be found on the program page.

Because of the challenges we are all facing due to COVID-19, we will also run a January 2021 Full-time MBA and Master in Management intake. We are currently finalizing the details. More information will follow soon.

Related news
MSM’s full-time MBA students complete course on Leadership and Organizational Behavior via distance learning

How to manage change: a constant factor in today’s business world

Creating value with the Marketing in a Global Context course: part of MSM’s full-time MBA

Full-time MBA Entrepreneurship course: developing a vital 21st century skill