Digital Transformation – changing the way we do business


“This meticulously designed programme has been a guiding light through the complexities of digital transformation, offering a blend of theory and practical applications.” These were the words of Ms. Nouha Amrani from Morocco after successfully completing the Short Executive Programme on Digital Transformations, which took place from 19 - 23 February 2024.

Ms. Amrani continued: "This programme not only met but exceeded my expectations, offering a comprehensive exploration of cutting-edge technologies and innovative strategies that will undoubtedly enhance my research and teaching.”

Mr. Sergo Sanikidze (Georgia) decided to apply for the programme to deepen his understanding of how digital technologies are reshaping business landscapes, particularly in E-commerce: “In an era where the digital landscape is constantly evolving, understanding the complexities of digital transformation has become imperative for professionals across all sectors, including the public sector. The programme focused on five domains of digital transformation - consumers, competition, innovation, data, and value which offered comprehensive insights into the digital ecosystem.”

Also Ms. Shamael Al Adawi (Oman) highly appreciated the programme: “Digital transformation has never been more important. Each lecture, case study & group exercise introduced me to the numerous dimensions of digital transformation. This course exceeded my expectations in such a short time.

For Mr. Sanikidze experienced the programme as exceptionally positive: “A highlight of the programme was the diverse group of participants from various industries and cultural backgrounds. This diversity not only enriched our discussions, making them more vibrant and insightful but also underscored the universal impact of digital transformation. Interacting with such a wide range of perspectives helped me gain a more comprehensive view of the digital challenges and opportunities present in different sectors.”

On the question what Ms. Amrani would like to say to other professionals who consider to apply for this programme, she answered: “I highly recommend this course to scholars and business enthusiasts to embark on this transformative journey, as the acquired expertise isn't just a skill set  but a strategic advantage for shaping the future of business leadership."

About the programme
Over the past twenty years, we have witnessed the integration of digital transformation in nearly all areas and sectors of the economy. Currently, digital technologies are revolutionising every aspect of business. Digital transformation is not simply about implementing cutting-edge digital technologies across all functions of an organisation; it entails strategy, leadership, and new ways of thinking and working.

Dr. Adriana Seclaman, the mind behind the Short Executive Programme on Digital Transformation, articulates its purpose: 'This programme is designed to introduce participants to the multidisciplinary process of transforming businesses. We delve into organisational activities, processes, competencies, and business models. Participants will not only grasp the fundamental components of digital transition but will also explore the five domains of digital transformation - customer, competition, data, innovation, and value.”

Ms. Al Adawi highly appreciated the way Dr. Seclaman delivered the programme: “Our professor was insightful, engaging and assisted us in discovering the next stage of value creation and growth for our workplace.

Also Mr. Sanikidze was very positive about Dr. Seclaman: “The expertise and enthusiasm of Dr. Seclaman, coupled with insightful contributions from the guest speaker, significantly enriched the course. Overall, the programme was not only informative but also inspiring, giving me valuable insights and a network of peers to help me navigate the digital economy's complexities, especially in the E-commerce field. I am excited to use what I have learned in my career to enhance consumer protection in the E-commerce industry in my country.

Would you like to join the Digital Transformation programme as well?
The next programme will take place from 20 – 24 January 2025. Click here for more information about the programme and how to apply.

About MSM’s Short Executive Programmes
Today’s rapidly changing societies and economies demand the most from organisations, leaders, managers and professionals. MSM’s Short Executive Programmes for emerging markets are developed to achieve a successful and sustainable transformation of both individuals and organisations to support local economic development and business management.

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