Leading Sustainable Business

Building Impactful Brands through SCR, ESG and Circularity

Sustainability is no longer an optional add-on, it has become a defining driver of business success and resilience. From climate change and resource scarcity to shifting stakeholder expectations and social inequalities, today’s leaders face complex challenges that demand strategic responses. Companies are increasingly expected not only to minimise negative impact but also to create lasting value for society and the environment. Leading Sustainable Business provides the knowledge, tools, and confidence to embed sustainability at the core of corporate strategy, ensuring organisations can innovate, compete, and thrive in a rapidly changing world.

This programme provides a practical roadmap for embedding sustainability at the heart of corporate strategy, integrating Corporate Social Responsibility (CSR), sustainable finance, and Environmental, Social en Governance (ESG) performance management with circular economy principles to drive sustainable growth. The programme also addresses the financial and strategic implications of embedding sustainability, including sustainable investments (ESG funds, green bonds, tax incentives), ROI considerations, and the communication strategies companies use to rebrand around sustainability.

“The knowledge gained from the programme has equipped me with tools to critically assess and develop CSR initiatives in my organisation. It has deepened my understanding of creating shared value for stakeholders and fostering partnerships that align with sustainability goals. I feel better prepared to design and implement impactful CSR strategies that address community needs, promote sustainability, and enhance organisational reputation.”
Mr. Wynand Espach (South Africa) participant of  MSM's Corporate Social Responsibility programme January 2025

Learn from practice: Explore how leading companies address fair labor standards, resource efficiency, and stakeholder expectations across both developing and industrialized economies.
Gain practical tools: Apply Michael Porter’s Strategic Corporate Responsibility framework to design initiatives that align business goals with sustainability outcomes.
Build confidence: Work on real-life cases and group projects, guided by instructors with experience at global companies such as IKEA and Coca-Cola.

“I work at a bank as a CSR Manager, a role I have held since 2018. I applied for this programme because I wanted to deepen my understanding of Corporate Social Responsibility and broaden my perspective on the subject. Continuous learning is essential in this field, and I saw this course as an opportunity to gain fresh insights and refine my approach to CSR.”
Mr. Jeremy Vassallo (Malta) participants of MSM's Corporate Social Responsibility programme January 2025

Accreditation

Maastricht School of Management (MSM) is part of the Maastricht University School of Business and Economics (SBE). SBE has been awarded three prestigious accreditations, AACSB, EQUIS and AMBA, resulting in what is known as the Triple Crown accreditation. Only 1% of business schools worldwide can boast this honour, many of which are SBE partner institutes.

Global recognition for MSM's Executive Education by Financial Times Read more