Leading Strategy
Course objectives
By the end of this programme, participants will be able to:
- Understand strategy as a set of choices and trade-offs, rather than a static planning documents​
- Apply core strategic frameworks to evaluate external opportunities and internal capabilities.
- Align strategy with organisational priorities and leadership decisions.
- Translate strategy into execution using tools such as Objectives and Key Results (OKRs) and performance metrics.
- Strengthen their ability to lead strategic discussions and decision-making within their organisation.
- Develop a personal strategic action plan that can be implemented immediately in their professional context.
Course topics
Foundations of Strategy
* Strategy as choices and trade-offs
* External opportunity analysis
* Internal capabilities and sustainable advantage
Strategic Analysis Tools
* Five Forces analysis
* SWOT analysis
* VRIO framework
* The Value Equation and customer value creation
Strategy and Leadership
* The first 100 days of leadership and strategic direction
* Aligning leadership priorities with strategy
* Strategy communication and organizational alignment
Strategy Execution
* The “Playing to Win” framework
* Objectives and Key Results (OKRs) versus Key Performance Indicators (KPIs)
* Translating strategy into operational execution
* Strategic alignment across teams and functions
Strategy in Practice
* Industry perspectives on how external market dynamics influence strategy
* Real-world examples of strategy development and implementation
Strategic Action Planning
* Developing a personal strategic leadership action plan
Teaching methods
The programme is highly interactive and combines several learning approaches:
- Executive lectures introducing strategic frameworks
- Case discussions and real industry examples
- Guest sessions from experienced industry leaders
- Group discussions and peer learning
- Practical exercises applying strategy tools
- Development of an individual strategic action plan
“The group assignments have not only connected us on personal level, but also on professional level as it gave us chance to exchange experiences, communicate and bring innovation with ideas arising in a shorter period. The teamwork offered the opportunity to learn from people coming from different cultures with varied work experiences and different perspectives on strategic and organizational challenges which allowed me to be exposed to different perspectives.”
Zohra Tazi (Morocco) participant Strategic Leadership programme May 2022
Your profile
This programme is designed for senior managers and experienced professionals who are responsible for strategic decision-making or organizational leadership.
Participants typically have around 10 years of professional experience and are seeking to strengthen their ability to connect strategy with practical leadership and execution.
Typical participants include:
- Senior managers and functional leaders
- Strategy and business development professionals
- Executives preparing for broader leadership roles
- Consultants and advisors involved in strategic planning
Certificate
Each participant receives a certificate of participation. Each participant receives a certificate of participation.
This certificate is being awarded as evidence of participation in a post-graduate training at indicative level 7 of the EQF. The minimum study load is 14 hours and an attendance level of 80% is required. This certificate is being awarded in the form of a soft copy when the training is online or a hard copy during a face-to-face training. The certificate will mention your full name, training title, training date and comprising core topics. Click here for more information about the MSM certification policy.
