AI for Executive (Online)

Course objectives

This programme provides you:

• A confident, leader-level grasp of AI - enough to ask the right questions and challenge the answers, without needing a technical background.
• The ability to connect AI to strategy, turning it from a set of tools into a source of competitive advantage.
• A practical, organisation-wide view of where AI creates value - across customer experience, operations, and enabling functions such as Finance, IT, and HR.
• The judgment to lead AI responsibly, balancing opportunity with bias, fairness, and governance risks.
• A concrete output you can use: your own AI strategy and roadmap, developed through the Capstone project.

By the end of the programme you will be able to:

• Cut through the hype - judge what AI can and can't do and evaluate its outputs critically.
• Lead decisions with AI, managing bias and governance with sound judgment.
• Apply AI across the customer journey, from acquisition to loyalty.
• Drive AI across operations and enabling functions (HR, IT, Finance, and more).
• Set an AI strategy, spot high-value opportunities, and embed Responsible AI.
• Build a staged roadmap to grow AI capability in your organisation.

My key takeaway of the programme is that AI is not just a technical tool—it’s a strategic enabler. Understanding how to align AI initiatives with business goals is essential for driving innovation and long-term value.
Niels Bungenstock (Germany) participant of the April 2025 programme

Programme structure

This 5 week online programme is self-paced, designed to give you a flexible learning experience through a variety of formats and activities. Each module opens at the start of its week, so you can work through the material at the times that suit you:

• Module 1: Artificial Intelligence (AI) Fundamentals
   
• Module 2: Leading with Judgment in an AI-Driven World
   
• Module 3: AI for Customer Experience
   
• Module 4: AI for Operations & Business Enabli
   
• Module 5: AI Strategy & Capabilities Development
   
• Week 6: Delivery Capstone Project: After completing the modules, you will submit your Capstone Project.

Teaching methods

The programme is designed around active, applied learning rather than passive content consumption. Each module follows a consistent pedagogical structure, providing clarity of progression and ensuring that every week advances from conceptual understanding to practical application and, ultimately, to a tangible deliverable relevant to your organisation. Each module progresses through five stages:

• Start here - Orientation and framing that establish the strategic rationale for the topic and situate it within a real business context.
• Learn the essentials - Concise visual lectures and core concepts focused on the knowledge most relevant to senior decision-makers, alongside a curated set of key readings. Each module also provides a practical toolkit - ready-to-use frameworks and instruments you can take directly into your organisation and apply immediately.
• Apply & validate - Knowledge checks, real-world case studies, and a critical examination of common pitfalls and ethical risks, ensuring a balanced understanding of both effective practice and failure modes.
• Learn from your peers - Structured discussions in which participants examine current business dilemmas alongside an international cohort of fellow leaders, fostering exchange of perspective and applied insight.
• Make it yours - A practical assignment that applies each module's concepts directly to your own organisational context, building progressively towards your final strategy. The learning experience is supported throughout by:
• A dedicated programme support team, available to assist with questions and challenges and to provide structured feedback on each assignment.
• A Capstone project that consolidates the programme into a single applied outcome: an AI strategy developed for your own organisation and ready for implementation. An overall score of at least 80% is required to obtain the certificate.

The capstone assignment in particular was an incredible experience, taking everything from the course and channeling it into a real-world use case for my own company was both challenging and deeply rewarding. It pushed me to think not just as a technologist, but as a strategist. I genuinely feel more equipped and confident to lead AI initiatives in my organization. This course did not just teach me about AI, it changed how I think about the future of business. 

Tariq Amer Salim Al-Hakmani (Oman), participant of the March 2026 programme

Your profile

This programme is ideal for:

• Business leaders, executives, and managers who want to stay informed about AI advancements and trends.
• Those looking to leverage AI to drive innovation and efficiency in their organisations.
• ​​Leaders seeking to develop strategic frameworks for AI implementation and enhance their leadership skills in managing AI-driven transformations.

Certificate

Each participant receives a certificate of participation. 
This certificate is being awarded as evidence of participation in a post-graduate training at indicative level 6 of the EQF. The minimum study load is 14 hours and an attendance level of 80% is required. This certificate is being awarded in the form of a soft copy when the training is online or a hard copy during a face-to-face training. The certificate will mention your full name, training title, training date and comprising core topics. 
Click here for more information about the MSM certification policy.