Executive MBA in Healthcare Management

MBA degree
Start Date
29 September 2017
2 years


The Executive MBA in Healthcare Management was initiated by Maastricht School of Management. The program is offered in partnership with Brightlands Maastricht Health Campus. 

Drukwerk     Brightlands

It is a demanding but rewarding part-time program that equips participants with the management and leadership skills that will boost their careers in the challenging healthcare industry.
Given the part-time format of the Executive MBA, this program is mainly targeting EU residents.

Smart healthcare management
More wired, consumer-oriented and innovative than ever before, the global healthcare industry is undergoing profound transformation. The combination of ongoing technological developments, empowered patients and the need for cost reduction without compromise on quality is driving new business models. Hospitals, insurers, pharmaceutical companies, investors, start-ups and other organizations all need to compete in a complex and fast-evolving sector. As a result, the sector demands leaders who understand the complexities of the healthcare industry and who have the business acumen to respond to the challenges and opportunities of the sector in an effective way.

This Executive MBA in Healthcare Management provides you with an in-depth understanding of international healthcare. You will acquire insights into healthcare policy, future trends and the impact of these trends on healthcare delivery. The program addresses healthcare quality management with an emphasis on patient-centered care.  You will learn how to implement new technologies for more efficient and integrated healthcare and you will develop the skills to be financially in control without compromising on quality.

With the knowledge, skills and networks acquired in the Executive MBA in Healthcare Management you are fully prepared to become a smart leader in the healthcare industry.

Why should you choose the Executive MBA in Healthcare Management?

Unique focus on the key elements of managing healthcare organizations
The Executive MBA in Healthcare Management will introduce you to the foundation and core of management science. In the specialization phase of the program you are thoroughly immersed in understanding the key elements of managing healthcare organizations.
Four in-depth courses prepare participants in the following areas:

  • Healthcare policy, systems and development trends
  • Quality improvement and patient-centered healthcare
  • E-Health and Big Data analytics
  • Healthcare finance and control

International accreditation and recognition
All MBA programs at MSM are internationally accredited by AMBA, IACBE, and ACBSP. This means that you can be assured that the program meets high global standards. Additionally the Executive MBA in Healthcare Management is accredited by NVAO (Dutch-Flemish Accreditation Organization). It is hence fully recognized by the Dutch Government. Only a select few business schools enjoy these accreditations. For instance, only 2% of business schools have received the coveted AMBA accreditation.

MSM’s MBA is ranked #2 in the Netherlands and #11 in Europe, according Eduniversal’s 2015 Best Masters ranking and draws on MSM’s more than 60-year experience in management and business education. It was one of the three nominees for the Nuffic Orange Carpet Award in 2014, as a recognition for its contribution to the internationalization of higher education in the Netherlands. MSM was a finalist for the 2014 Association of MBAs innovation award.

Flexible part-time modular design
The design of the part-time Executive MBA program enables you to balance the pressures of work with study. The program includes conveniently paced lectures and classes conducted through a number of spread-out modules, minimizing the time that you need to spend away from work. To accommodate your busy schedule the program can be completed in 2 – 4 years. In exceptional cases we offer you the flexibility to follow one or more modules at one of our partner’s location abroad if the timing of the specific course is appropriate.

A practice-oriented program
The Executive MBA in Healthcare Management takes a practice-oriented approach focusing on applying the acquired theoretical knowledge into your daily practice. During the program this is facilitated through course-related field trips and guest lectures by experts. Each eight-day module consists of lectures, case studies, and includes field trips and guest speakers with a direct link to the course topic. You round off your Executive MBA with either a thesis on a management issue or a report that dissects and analyzes a field experience in which you have worked on a concrete management problem in an organization. This will offer you the opportunity to directly apply the newly gained knowledge into the daily practice of your organization.

A diverse and globally networked school
MSM is one of the most international business schools in the Netherlands with a large network of students, alumni and partners across the globe.  Its various management programs and activities attract participants from many countries, professional backgrounds and areas of interest, offering you the opportunity to significantly expand your international network.

An ideal location in the heart of Europe
The program will take place in the historical and beautiful city of Maastricht, a 2000-year old city where the Treaty of Maastricht that established the EU, was signed in 1992. This University-City is the intellectual center of the southern Netherlands. Strategically located in the dynamically growing EURegion, Maastricht is within 2-3 hours travel from important European cities such as Amsterdam, Brussels, London, Paris, and Cologne.
Part of the program will also be offered in the Brightlands Maastricht Health Campus (BMHC). Bringing together brilliant researchers and daring entrepreneurs, BMHC forms one of the world’s leading locations for medical and biomedical research. The campus and surrounding area are home to a specialized referral, clinical and general hospital, a network of specialized clinics, a renowned university faculty specializing in health, medicine, and life sciences, and a leading faculty for psychology and neurosciences. While providing facilities and an ecosystem geared to the specialist needs of medical researchers and medical start-ups, the campus offers easy access to world-leading imaging and analysis technologies. It also aims to facilitate research into cardiovascular disease and new applications of electrical pulsing technology.

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The 70 ECTS* program can be completed over a two-year period through eight modular lecturer sessions and completion of a thesis.

Phase Course Educational hours** ECTS
Understanding Finance Finance 84 3
Accounting for Managers 84 3
Developing a Business Plan Digital Transformation 84 3
Entrepreneurship 84 3
Business Research Tools Research Methods 84 3
Decision-Making Tools 84 3
Creating Value Marketing in a Global Context 84 3
Global Supply Chain Management 84 3
Strategic Orientation Economics for Managers 84 3
Global Corporate Strategy 84 3
Changing World Change Management 84 3
Leadership & Organizational Behavior 84 3
Global Responsibility Managing Cultural Diversity 84 3
Global Responsibility and Ethics 84 3
Specialization Healthcare Policy, Systems and Development Trends 84 3
Quality Improvement and Patient Centered Healthcare 84 3
E-Health and Big Data Analytics 84 3
Healthcare Finance and Control 84 3
Final examination Academic  Research Paper / Business Consultancy Project / Business Plan, including presentation 448 16
Total 1960 hours 70 ECTS

* The European Credit Transfer and Accumulation System (ECTS) is a student-centered system based on the student workload required to achieve the objectives of a program.

** 1 ECTS corresponds with 28 hours of study (includes both face-to-face and self-study)

Please click here for an overview of the tentative schedule, including the dates of the courses and the exam dates.

Course descriptions
This is a course designed to expose the participants to the various techniques available to assist management and to arrive at optimal financial decisions within a firm, including those of investment and working capital, financing and capital structure as well as dividend distribution.

Accounting for Managers
The aim of this course is to introduce accounting to students. Accounting comprises financial accounting and management accounting. Both forms of accounting rely on information extracted from the financial information system. As financial statements are the key source of information for both financial and management accountants, we will first deal with the methods that financial accounting uses to produce an annual report. Then, we will have a closer look at management accounting. Management accounting requires information extracted from the financial information system. A financial information system deals with the processing of the flow of data on business activities into financial statements. The nature of information in financial statements depends on the information needs of the users. Therefore attention is being paid to acquire skills needed to provide information to users.

Our key objective is to generate within participants minds, an understanding of what it takes to get a new venture established, and to grow the business so that the entrepreneur both retains operational control, and yet is able to pursue the highest growth path available to the business. It is an important objective that participants gain a feeling of confidence and pride in setting out alone down an uncertain road; a road full of future promise and challenge. A further important objective is to harness all of the participant‹s existing knowledge and experience, both academic and practical, towards the development of a realistic, ambitious and achievable business plan, which has a high chance of success in practice.

Business Plan Project
This course will teach you the hands-on skills of the entrepreneur. The course has a practical orientation where you will have the chance to develop a valid business plan. Working in small groups, you will receive expert coaching in idea creation, market research, competition analysis and financial project validation. At the end of the course, each group will present their business plan to jury. The emphasis is on developing practical business skills that can used for setting up your own business but also for developing new lines of business in an existing company.

Research Methods

In this course, a participant is trained in the key features and main stages of writing their final thesis. Students will learn how to develop their ideas, how to identify issues, and formulate problems statements, understand the importance of different research techniques, as well as develop their academic writing style. The course will support them with the main objectives of the Master Thesis, which are to select and articulate a business problem, develop a framework within which to analyze the problem and provide meaningful recommendations for management.

Market Research
This course focuses on the role quantitative techniques play as a tool for decision-making. It prepares the participants to be informed users of research results, interpreting them and drawing conclusions. Furthermore, the course emphasizes issues such as problem definition, research methods and the critical appraisal of quantitative information. The statistical methods to be used in project management, forecasting, marketing research, production and operations management, quality control, accounting, financing and managing other business processes are introduced and explored.

Marketing in a Global Context
International Marketing, once a topic of interest only to those few participants who sought careers in international business, is now a subject with which every business participant, regardless of career goals, should be familiar. The trend is for global markets to be sought after by businesses from all across the world. The basic aims and objectives of this course are to enable participants to apply international marketing techniques to both small and medium-sized enterprises as well as large international corporations. The emphasis in this course is also on exporting, given its position as the major international activity of small and medium-sized enterprises and its extensive use by virtually all global companies.

Global Supply Chain Management
The main objective of course, is to introduce that integrated approach of flow of goods, information and services from suppliers to customers. Issues discussed are supplier relationships, inventory management, logistics and transportation, distribution and customer service. The term integrated process is emphasized in this module as opposed to silo approach. As such, every issue in each area is being discussed and analyzed in the context of integrated flows of goods and services from suppliers to customers and the continuous flows of information (typically) from the customers to the suppliers. Emphasis is further placed on how to structure, organize and manage global supply chains and networks efficiently and effectively, particularly in the competitive context of today.

Economics for Managers
The course aims at enabling participants to understand the economic environment, both on the micro and on the macro level, with a view on incorporating this knowledge into strategic managerial decision-making. Building on basic economic principles such as opportunity costs and rational decision-making principles, the course will apply managerial economics concepts to real world problems such as demand analysis, pricing and output decisions, and strategic analyses of various competitive settings. The impact of the macroeconomic environment on managerial decision- making is explored by studying business cycle dynamics, inflationary and deflationary processes, financial market influences and long-term growth prospects.

Global Corporate Strategy
Strategic management seeks to answer the basic and simple question: why are some firms able to enjoy the benefits of developing and maintaining competitive advantages in the marketplace while others are not? In the course we address this question. To do so, we examine the five interrelated and principal activities that are part of the overall strategic management process: Strategic thinking, strategy analysis, strategy formulation, strategy implementation and strategy evaluation and control. Attention is also given to the many forces driving change in modern business. Of primary importance among these are the accelerating change of globalization and technology, and the emergence of knowledge as the primary source of value creation. This course provides the framework necessary for developing and implementing of a strategy in corporations.

Change Management
Effective leaders understand how to manage change, an essential skill when working in a rapidly changing business environment. In this course, you will identify the external and internal forces that cause change, such as leading a new initiative or project or working to change the culture of the organization. You will learn about the how to create a state of emergency, how to unfreeze and form an organisational culture and how to be an agent of change. You will gain the skills to understand how others react to change and how to effectively lead others through the change.

Leadership & Organizational Behavior
This course is about the dynamics related to the human dimension of an organization. Increasingly, organizations have to deal with challenges, which require leadership, both from remarkable individuals and from the average employee. More specifically, those challenges relate to the increasing dynamics within markets, societies and technologies; dynamics that are confusing and threatening, and thus call for vision and direction. However, this ‘new’ reality also offers opportunities to those who can manage to deal with change in a constructive way.

Managing Cultural Diversity
Teams or groups at work are recognized as powerful human arrangement and when operated effectively can produce great synergy and creativity over and above that which is achievable by individuals when operating in isolation. This module provides the knowledge required and the processes necessary to assure effectiveness in team dynamics.

Global Responsibility & Ethics
Ethics deals with values, norms and standards that we – both individually and collectively – apply to our behavior and our activities. In a global society the debate about these values, norms and standards is necessary in order to (prosperously) co-exist and contribute to a life worth living. An open dialogue is also – if not predominantly – required for economic arena, where different stakeholders might have different views on the responsibilities of corporations, investors, governments and the civil society. The main objective of the course is to familiarize students with an ethical orientation toward the worlds of business and investment. Using theories, concrete examples, videos, cases and the like, students learn to analyze ethical, corporate responsibility and responsible investment issues. Students are expected to actively participate in discussions and other work forms.

Specialization phase
During the specialization phase of the program participants are thoroughly immersed in understanding the key elements of managing healthcare organizations.  The following four in-depth courses are taken:


Healthcare policy, systems and development trends
This course provides a general overview of the fast-evolving healthcare industry, the major players involved in the production and delivery of healthcare, and the key challenges and opportunities presented by new technologies, financing mechanisms, business models, and the political and regulatory developments engendered by the recent reform legislation. The highly interactive course features debates and panel discussions, including with healthcare policy makers. You will gain deep insights into the future trends of international healthcare and the impact of these trends on the management and delivery of healthcare. Topics include a framework on evaluating healthcare systems, understanding the demand for healthcare products and services, technology assessment, managed care systems, cost/quality issues and payment mechanisms.

Quality improvement and patient-centered healthcare
Enhancing patient experience and delivering patient-centered care are major cornerstones for improving quality in healthcare. This course focuses on quality management in relation to
patient-centered healthcare. Considerable attention is paid to healthcare quality management concepts, tools and techniques with an emphasis on the services marketing management to
address the need for more client-focused care. Additionally the course discusses how to develop and implement effective risk management programs based on organizational size,  cope of services and activities, available resources, and locations. You will be able to identify the required skills for successful healthcare risk management and the necessary
steps in risk management decision making.

E-Health and Big Data Analysis
Information technology and information systems are crucial for the management of healthcare organizations. In this course you will learn how E-Health can provide new possibilities for the use of health resources and how new technologies can help to improve the effi cient use of these resources. You will also get insights into how E-Health can contribute to a more integrated healthcare, i.e. new interaction and collaboration modes among healthcare institutions, healthcare professionals, healthcare providers and patients. The course also looks into how to process the huge amount of data generated from E-Health applications. You will learn how to collect big data from the various E-Health applications and get insight into the most widely used analytical techniques for translating and interpreting these data to allow for a more personalized and more targeted healthcare delivery.

Healthcare finance and control
In this course you will be equipped with the financial tools needed to make better financial, strategic and operational decisions. You will learn how to apply finance and financial management theory, principles, and concepts to healthcare organizations, including planning, capital investment decisions, debt and equity financing, capital budgeting and financial control. You will also develop conceptual and practical knowledge of healthcare finance, including sources of funding, revenue, cost determinants and cost allocation, third party payers, managed care contracts, and valuations that have an impact on the healthcare organization. You will be prepared to control an efficient operation of your healthcare organization.



Applicants must send proof of residency in the EU or valid EU visa for the time of the studies. (MSM is unable to provide a student visa or any tourist visa support for the EMBA program. If such support is needed, then the full-time MBA program is the appropriate program).

Admission requirements
A sound academic background is the main prerequisite for admission to the MSM Executive MBA. Applicants must hold at least a Bachelor’s degree or its academic equivalent from a recognized university.

Four online leveling courses (Accounting, Finance, Statistics and Economics) are required to be satisfactorily completed after admission to the program, but prior to the start of the program. Alternatively, if you have completed the GMAT (Graduate Management Admission Test) with a score of 600 or higher (or a GRE with an equivalent score), the leveling courses are waived.

At least five or more years of relevant working experience, obtained after your bachelor’s degree.

Candidates must have a thorough command of written and spoken English.
Applicants whose native or predominant language is not English, or whose previous education has been in a language other than English, must provide evidence of English proficiency by achieving the following minimum scores:

TOEFL scores: (Test of English as Foreign Language)

–      88  for the internet based test
–     230 computer based test
–     570 paper based test
–     570 institutional TOEFL (paper based at a certified test administration site)

IELTS score (International English Language Testing System):

–     6.5 minimum, with no section below 5.5 on the Academic test

TOEIC score (Test of English for International Communication):

  • 720, provided applicant has passed both “Speaking & Writing” and “Listening & Reading”

Pearson PTE Academic test of English – minimum score 59

Cambridge CPE English Proficiency test – C

Cambridge CAE English Advanced test – B

Applicants from countries where the official language is English, or who have studied in countries where English is the official language, are exempted from this requirement.

Candidates are admitted on a competitive basis.

To apply please fill in online application form.

In order to complete the application process we also need the following documents:

  • Copies of bachelor’s/master’s degree
  • Academic transcripts
  • Proof of English proficiency
  • Two professional letters of recommendation
  • Personal resumé/CV
  • Motivational letter
  • An interview (at the discretion of MSM).

All letters and documents must be submitted, or accompanied by certified translations, in English, the official working language at MSM.

As soon as we have received your online application we will provide you with the details on how to submit the required documents and the non-refundable application fee of € 200.

Applications are processed immediately on receipt. However, the deadline for applications is 1 July (for non-EU residents) and 1 August (for EU residents) for the October intake, and 1 November (for non-EU residents) and 3 January (for EU residents) for the January intake. Each application will be processed on an individual basis. The Graduate Admissions Board will make a decision based on the candidate’s prior academic performance, work experience and overall achievements and goals. We will inform you of the Admissions Board‹s decision as soon as possible.

MSM reserves the right to withdraw an offer of admission if candidates fail to satisfy all requirements or if it is determined that admission was obtained through the use of falsified, altered or embellished information.



October intake
Early Bird deadline 1 September
Application deadline 15 September
January intake
Early bird deadline 1 December
Application deadline 3 January



Full Tuition Fee (regular fee) €  30,500
Application Fee (non refundable) €         75
Study Materials €       300

For available scholarships, please check the next section Scholarships or check this overview with scholarships and other program related cost.

Click here for more information about the deferment policy, the refund policy, and financial suspension.



Dean‹s Development Fund Based on country
Academic Excellence Scholarship 50 %
Women in Leadership 50 %
Alumni Lifelong Learning 50 %
Public Services / NGO Scholarship 50 %
Bosphorus Scholarship 50 %
European Star Scholarship 25 %
Entrepreneurship / Family Business Scholarship 25 %
Alumni Referral Scholarship 10 %
Corporate Discounts 25 – 50 %

For more detailed information about the MSM scholarships for the Executive MBA above and the conditions for these scholarships, and other program related costs, please click here.

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