Want to join? apply here Download brochure

Digital Transformation | Maastricht School of Management Digital Transformation

Course objectives 

After finalising this programme you:

  • Have a strong understanding of the fundamental components of digital transformation
  • You know the five domains of digital transformation (customer, competition, data, innovation and value)
  • You know how to navigate disruptions and facilitate the growth of businesses in the digital age

Course topics

  • Concept of digital transformation (mind-set, challenges, opportunities, possibilities)
  • The five domains of digital transformation (customers, competition, data, innovation, value proposition)
  • Organisational challenges of digital transformation
  • Disruption and Disruptive business models 
  • Conduct an audit of a business’s readiness for digital transformation
  • To develop successful digital transformation roadmap
  • How design thinking can be used to accelerate digital transformation ( practical workshop on design thinking in the last day of the course)

Teaching methods

  • Case studies
  • Group work
  • Hands-on project workshops
  • Interactive lectures
  • As part of the Digital Transformation programme a design thinking workshop will be conducted to provide participants with a hands-on experience in applying innovative problem-solving techniques. Design thinking is a human-centered approach that emphasizes empathy, collaboration, and iterative ideation to tackle complex challenges. During the workshop, participants will be guided through the various stages of the design thinking process, including empathising with the users, defining the problem, generating creative ideas, prototyping solutions, and testing and iterating on those prototypes. They will work in teams, encouraging collaboration and diverse perspectives.

Your profile

  • Leaders of services-oriented organisations that want to drive operational success.
  • Managers who would like to understand how data analytics transforms the management profession
  • Service managers keen to innovate services and service.


Each participant receives a certificate of participation. Each participant receives a certificate of participation.
This certificate is being awarded as evidence of participation in a post-graduate training at indicative level 6 or 7 of the EQF. The minimum study load is 14 hours and an attendance level of 80% is required. This certificate is being awarded in the form of a soft copy when the training is online or a hard copy during a face-to-face training. The certificate will mention your full name, training title, training date and comprising core topics. Click here for more information about the MSM certification policy. Click here for more information about the MSM certification policy.