Online Masterclass: Marketing in the time of COVID-19


On Thursday, 28 May 2020 from 19.00 hrs – 20.00 hrs (CEST), Paul Garrison, Adjunct Faculty at Maastricht School of Management, will conduct a free online Masterclass on the topic of “Marketing in the time of COVID-19". This masterclass is part of an online Masterclass series during which experts will discuss different business areas in the light of COVID-19.

About the online Masterclass
The COVID-19 crisis has had a massive impact on customer behavior in both the short and long term. This online Masterclass aims to help business leaders and people working in marketing reassess and pivot their brand strategy relative to the changing needs of their customers during the lockdown. Coming out of the crisis, customers will particularly favor those businesses that have broadened the scope of their brand value proposition to extend to all stakeholders - customers, employees, suppliers and communities.

At the end of the Masterclass, you will also have the opportunity to ask your questions. 
You will leave the online Masterclass with practical tools which you immediately can put into practice the next day.

The Masterclass is based on two recently published articles by Paul Garrison.

Interested? Register here.

After registration, you will receive the login link to join Paul’s Masterclass.

About Paul Garrison
Paul Garrison is an Adjunct Faculty at Maastricht School of Management and a Visiting Professor at Tuck School of Business at Dartmouth. He is the former Dean at the Central European University Business School, and is a frequent guest lecturer at several leading universities both in Europe and the US. 

Paul has worked in marketing for over 25 years. He started out at Procter & Gamble and then went on to serve two stints at Coca-Cola – first in the US, and then later as marketing director for Central and Eastern Europe, and finally as managing director in Hungary. In between he ran his own advertising agency for 10 years in the US, and most recently founded the Garrison Group strategic consultancy with offices in Milan, Madrid, Bucharest, Istanbul, and Oslo.  The Garrison Group is highly involved in leading edge marketing throughout Europe, Russia, Central Asia, Middle East, Africa and South America with clients such as IKEA, VISA, Carlsberg, AVON, T-Mobile, Starbucks, Pizza Hut, UniCredit Bank, Telenor, Bayer, and, of course, Coca-Cola.

In addition to several marketing related articles published in leading business magazines in Europe and the United States and his marketing book (Exponential Marketing), Paul has also written two historical books (Concrete Statues and The Distance). His new book, Human Centric Marketing, was published in 2018.