Online Masterclass: Strategy and ‘Playing to Win’


On Thursday 10 June 2021 from 15.00 - 16.00 hrs (CEST), Oliver Olson, Senior lecturer of Marketing and Strategy at MSM and Juuso Hämäläinen, Founder and CEO of Tangible Growth, will conduct a free online masterclass on Strategy and ‘Playing to Win'

About the online masterclass
Strategy is one of the most important topics that you will cover in a management degree. A company’s strategy sets the destination of the firm and influences every decision made throughout the firm (and subsequently every other topic covered in a management degree).

If strategy is so important, why is it that so many firms get it wrong? In this masterclass, we will give a brief definition of strategy, we will then highlight one of the most popular practical applications of strategy with the ‘Playing to Win’ formulation, then discuss the life cycle of good strategy. Finally, we will discuss some practical tools for implementing and updating your strategy, including the exciting new strategy tool from Tangible Growth, presented by the founder and CEO himself.

During this free online Masterclass, Oliver W. Olson, Senior Lecturer Marketing & Strategy at MSM, and Juuso Hämäläinen, Founder and CEO Tangible Growth, will show how leaders and managers can increase their confidence about their firm’s strategy and ensure that all members of the organization are aligned and moving in the same strategic direction.

This masterclass is designed for leaders at all levels and sectors, for students, and for anyone who wants to learn how to design and execute a good strategy.

At the end of the Masterclass, you will also have the opportunity to ask your questions.

You will leave the online Masterclass with practical tools which you immediately can put into practice the next day.

Interested? Register here!

After registration, you will receive the login link to join the masterclass.

About Oliver Olson, Senior Lecturer Marketing & Strategy at MSM
Oliver Olson started his professional career at Salamander Shoes in Germany in the 90’s. He then moved to the USA where he worked his way up in banking for more than a decade, with a final stint as CIO of a bank in Dallas, Texas. In 2004 Oliver switched to academia and founded Maastricht School of Management Romania and was that school’s first Dean and Academic Director. Oliver currently teaches Marketing and Strategy to MBA students in almost a dozen countries, consults and is a Fellow of the Chartered Institute of Marketing.

About Juuso Hämäläinen, Author; Founder and CEO Tangible Growth
Juuso Hämäläinen is a published author on Strategic Agility with Objectives and Key Results. In addition, Juuso is founder of a SaaS (Software as a Service) startup called Tangible Growth, where he and his team help companies ramp up a high clock speed culture for continuous strategy execution. Prior to that, he spent 12 years at the cybersecurity company F-Secure, and a decade on the side consulting and mentoring some of the world’s largest and smallest companies around strategic agility, complex change, autonomous organization cultures and human centric leadership. He started his entrepreneurial career at the age of 8.