Online Masterclass: Scenario planning


On Tuesday 27 October from 15.00 hrs – 16.00 hrs (CET), Stuart Dixon, Director of Academics at Maastricht School of Management will conduct a free online Masterclass on “Scenario planning". This masterclass is part of an online Masterclass series during which experts will discuss different business areas.

About the online masterclass
The current Covid 19 has affected us all and has forced many businesses to develop a variety of coping strategies. But Covid 19 is just one example of an environmental change that has had dramatic effects on how we do business. Think about how the development of digital photography disrupted Kodak’s dominance in the photographic film industry, or how Nokia’s market share collapsed with the introduction of the smart phone. Could these companies, who were household names, have avoided their sudden demise? 

There are maybe no crystal balls that allow us to see into the future but that does not mean you cannot prepare for it. In this masterclass will give you an insight into Scenario Planning, a powerful tool that helps businesses and organisations determine a set of future scenarios they may face. 

This free online masterclass is essential for managers from profit and not-profit organizations, who want to gain a deeper understanding in how to prepare for the future.

At the end of the Masterclass, you will also have the opportunity to ask your questions. 

Interested? Register here!

After registration, you will receive the login link to join the masterclass.

About Stuart Dixon
Stuart Dixon is the Director of Academics at Maastricht School of Management. He teaches Managerial Economics and Global Corporate Strategy, as well as the specialization course Understanding Market Dynamics, within which students receive a 3 day training in Scenario Planning. Dr. Dixon was the former Bachelors Director at Maastricht University School of Business and Economics, as well as the program director of the EuroMBA, one of the world’s first blended learning MBA programs.