Online Masterclass: Digital Transformation in disruptive times - Finding ways to successfully navigate from the present to the future working environment


On Thursday, 24 February 2022 (3 - 4pm (CET)), Hermina Kooyman, Manager Enrollment and Career Services at MSM, and Adriana Seclaman, Lecturer at MSM, will conduct the online masterclass “Digital Transformation in disruptive times.”

About the online masterclass

Today, we are living in a world where technology is blurring the boundary between the physical and the digital; digitalization becoming an essential element of the society’s basic structure. Therefore, digital transformation redefines not only how organizations use technology, but also how people and processes must adapt to the new realities driving radical changes in every business. But, what is digital transformation? Digital transformation is not about deploying the state-of-the-art digital technologies in all functions of the organization, but it is about strategy, leadership and new ways of thinking and working. Digital transformation focuses on two essential capabilities:  

  1. the what of technology - digital capabilities by rethinking and improving business process, customer engagements and business models and 
  2. the how of leading change - leadership capabilities to envision and drive transformation. 

What a company invests in matters, How it uses those investments to transform the company is a key to success (Westerman, 2014). Thus, it can be said that “Digital Transformation Is Fundamentally Not about Technology but about Strategy and New Way of Thinking” (Rogers, 2016).

In the context of today's COVID-19 crisis, the digital transformation of the business became more urgent and the companies started to increase business agility, speed, and data-driven decision making. In a BCG (Boston Consulting Group) survey of more than 5,000 managers and employees, over 80% said that digital was helping them get though the economic slowdown that the pandemic created (2020). Between 2020 and 2023 the direct investments into digital transformation are projected to reach a total of 6.8 trillion U.S. dollars. Originally, the spending on the technologies and services that enable digital transformation worldwide for 2023 alone was expected to amount to 2.3 trillion U.S. dollars. This was a pre-covid forecast and a revised forecast will most likely show lower figures for 2022 and 2023. For 2020, 1.3 trillion U.S. dollars in global spending on digital transformation technologies and services was projected in a covid-adjusted forecast. These investments will further push the global economy towards becoming a digital one, as 65 percent of the world's gross domestic product is forecast to be digitalized by 2022 (Statista, 2021). Therefore, embracing digital is not anymore a-long term imperative, but a must as digital shapes the new normal. 
During this one-hour online masterclass, Hermina Kooyman and Adriana Seclaman will discuss the following topics:

* What is Digital transformation and the 5 biggest digital transformation challenges
* How companies are adjusting and innovating for a successful digital transformation
* Digital Transformation impact on the future working environment
* Important skills to help you prepare for this
* How can MSM help you!

Interested? Register here!

After registration, you will receive the login link to join the masterclass.

Hermina Kooyman

Hermina is Manager Enrollment and Career Services at Maastricht School of Management. She manages the non-academic side of things at Maastricht School of Management (MSM), focusing specifically on the students' personal development and creation of sustainable mindsets, and thus ensuring a holistic student experience at MSM. She earned her Executive MBA at MSM, with a specialization in international strategy. Her thesis delved into career development and the skills gap in the job market.

Adriana Seclaman 

Adriana is a Lecturer at the Maastricht School of Management. Dr. Seclaman holds a PhD in Management from Lucian Blaga University of Sibiu (Romania) and two master’s degrees one focused in Science, Technology and Society from Maastricht University and one from Bucharest University of Economics in Business Administration, Management and Operations. She is an alumna of SDA Bocconi School of Management. In her earlier career, Dr. Seclaman worked as a researcher and lecturer at the Romanian American University, her main research interests lying in the fields of Sustainable Development, Strategic Management, Digital Business Strategy and Digital Transformation.