Online Academic Conference "Green Economy: Sustainable Solutions for Business, Management, and Economics"

On Thursday 21 May 2026, MSM in collaboration with its longstanding partner Nanjing University, will organise the online Academic Conference "Green Economy: Sustainable Solutions for Business, Management, and Economics".

About the conference

The Green Economy represents a new paradigm that promotes sustainable development while fostering economic growth, innovation, and responsible management of natural resources. In this conference, we invite scholars and practitioners from the fields of business, management, and economics to explore the intersection of environmental sustainability and economic strategies.

The online conference aims to foster interdisciplinary dialogue, innovative solutions, and best practices for achieving a green economy in an increasingly complex global environment.

The conference will offer a platform for the exchange of ideas, research, and case studies that address the role of businesses, governments, and societies in transitioning toward sustainable economic systems.

Subthemes for the Conference:

1. Corporate Sustainability and Green Innovation
- Exploring how businesses can adopt green innovation and sustainable practices to meet the challenges of environmental degradation.
- The role of corporate social responsibility (CSR) in advancing sustainable business practices.
- Green entrepreneurship and the development of eco-friendly business models.

2. Green Finance and Investment
- The role of financial markets in supporting green economy initiatives.
- Investment strategies for sustainability: challenges and opportunities.
- Green bonds, sustainable funds, and the integration of environmental factors into financial decision-making.

3. Sustainable Supply Chain Management
- Building resilient, transparent, and sustainable supply chains.
- The role of circular economy principles in reducing waste and enhancing resource efficiency.
- The impact of green logistics and sustainable sourcing practices on business performance.

4. Public Policy and Regulation for Green Growth
- The role of governmental policies in encouraging green economic practices.
- The effectiveness of environmental regulations in fostering sustainable business practices.
- Global and regional policies aimed at integrating sustainability into business and economics.

5. Green Technology and Digital Transformation
- The potential of technology in driving the green economy forward.
- Digital tools and data analytics for sustainable business operations.
- The intersection of renewable energy technology, artificial intelligence, and sustainable economic models.

6. Behavioural Economics and Consumer Preferences in the Green Economy
- Understanding consumer demand for sustainable products and services.
- The psychology of green consumption and the role of social influence in shaping sustainable behaviours.
- The impact of green marketing and corporate branding on consumer choices.

Date and time

Registration

To join the online Academic Conference, we kindly ask you to register via this link.
Registrations will close on 14 May 2026.

More details on the programme of the day, the keynote presentations and the paper presentations will follow soon.

We look forward to welcoming you in the online Academic Conference.
For more information or inquiries, please contact: msm-conferences@maastrichtuniversity.nl