Online Academic Conference "Green Economy: Sustainable Solutions for Business, Management, and Economics"
On Thursday 21 May 2026, MSM in collaboration with its longstanding partner Nanjing University, will organise the online Academic Conference "Green Economy: Sustainable Solutions for Business, Management, and Economics".
About the conference
The Green Economy represents a new paradigm that promotes sustainable development while fostering economic growth, innovation, and responsible management of natural resources. In this conference, we invite scholars and practitioners from the fields of business, management, and economics to explore the intersection of environmental sustainability and economic strategies.
The online conference aims to foster interdisciplinary dialogue, innovative solutions, and best practices for achieving a green economy in an increasingly complex global environment.
The conference will offer a platform for the exchange of ideas, research, and case studies that address the role of businesses, governments, and societies in transitioning toward sustainable economic systems.
Subthemes for the Conference:
1. Corporate Sustainability and Green Innovation
- Exploring how businesses can adopt green innovation and sustainable practices to meet the challenges of environmental degradation.
- The role of corporate social responsibility (CSR) in advancing sustainable business practices.
- Green entrepreneurship and the development of eco-friendly business models.
2. Green Finance and Investment
- The role of financial markets in supporting green economy initiatives.
- Investment strategies for sustainability: challenges and opportunities.
- Green bonds, sustainable funds, and the integration of environmental factors into financial decision-making.
3. Sustainable Supply Chain Management
- Building resilient, transparent, and sustainable supply chains.
- The role of circular economy principles in reducing waste and enhancing resource efficiency.
- The impact of green logistics and sustainable sourcing practices on business performance.
4. Public Policy and Regulation for Green Growth
- The role of governmental policies in encouraging green economic practices.
- The effectiveness of environmental regulations in fostering sustainable business practices.
- Global and regional policies aimed at integrating sustainability into business and economics.
5. Green Technology and Digital Transformation
- The potential of technology in driving the green economy forward.
- Digital tools and data analytics for sustainable business operations.
- The intersection of renewable energy technology, artificial intelligence, and sustainable economic models.
6. Behavioural Economics and Consumer Preferences in the Green Economy
- Understanding consumer demand for sustainable products and services.
- The psychology of green consumption and the role of social influence in shaping sustainable behaviours.
- The impact of green marketing and corporate branding on consumer choices.
Date and time
| Date: | Thursday 21 May 2026 |
| Time: | 9.00 - 17.00 hrs |
| Location: | Online via Zoom |
Programme
Subject to change
| Time | Topic | Speakers |
| 09.00 hrs | Opening and welcome remarks |
Dr. Diederik de Boer Director a.i. MSM Director Expert Centre on Emerging Economies Associate Professor Sustainable Business Development |
| 09.15 hrs | Keynote address | Mr. Frans Timmermans Former party leader for The Netherlands' Labour and Green Left parties Former Minister of Foreign Affairs First Vice-President of the European Commission |
| 10.15 hrs | BREAK | |
| 10.30 hrs | Parallel session 1 Paper presentations |
Parallel session themes:
|
| 12.35 hrs | BREAK | |
| 13.30 hrs | Keynote address | Dr. Shuming Zhao Senior Professor Nanjing University Honorary Dean School of Business Dean Xingzhi College Nanjing University |
| 14.30 hrs | BREAK | |
| 14.45 hrs | Parallel session 2 Paper presentations |
Parallel sessions themes:
|
| 16.30 hrs |
Final conclusions |
Prof. Harald Sander |
| 17.00 hrs | END OF CONFERENCE | |
Registration
To join the online Academic Conference, we kindly ask you to register via this link.
Registrations will close on 14 May 2026.
For more information or inquiries, please contact: msm-conferences@maastrichtuniversity.nl
Keynote speakers
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Frans Timmermans served as the political leader of the Dutch Labour and Green left parties alliance (GroenLinks-PvdA) from 2023 to 2025, and as parliamentary leader in the House of Representatives. Earlier in his career, he was a member of the House of Representatives for the Labour Party (PvdA) from 1998 to 2007 and again from 2010 to 2012. |
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Dr. Shuming Zhao is the Senior Distinguished Professor and Honorary Dean of the School of Business, and Dean of Xingzhi College Nanjing University, the People's Republic of China. He serves as President of the International Association of Chinese Management Research (IACMR, Third Term), Vice President of the Chinese Academy of Management, Lifetime Honorary President for Jiangsu Provincial Association of Human Resource Management and Vice President of Jiangsu Provincial Association of Professional Managers. Since 1994, Dr. Zhao has acted as a management consultant for several Chinese and international firms. Dr. Zhao is also an independent director of Scully Royalty Co. Ltd. (NYSE: SRL) And Daqo New Energy Corp. (China). Dr. Zhao has successfully organized and held 11 international symposia on multinational business management,24 National Human Resource Management Faculty Development Conferences, and 13 China Human Resource Management Forums. |
Paper presentations - Session 1
Please note that this is a preliminary planning and subject to change
Breakout room 1 - Corporate Sustainability and Green Innovation
| Paper title | Author(s) |
| Corporate Social Responsibility and Community Based Sustainable Development in Rural Zimbabwe: Towards an Ubuntu Centered CSR Framework | Tsokota, Nkala & Mutongi |
| Green Innovation with Social Depth in Post-Consumer Waste Management: Livelihood Impacts of Green Worms India | Gopika Santhosh & Harsha Kandackappalli |
| Green Entrepreneurship in Agroecological Value Chains: A Case Study of Organic Rice Production in Matèkpo, Benin | Maanzou Boukari |
| Embedded Interdependence and Mutual Value Creation in Green Value Chains | Jacklyne Hanna |
Breakout room 2 - Green Finance and Investment
| Paper title | Author(s) |
| Aligning Energy Transition, Carbon Markets, and Sustainable Investment Pathways for Inclusive Green Transition Management in Indonesia | Firly Andrisetiani Permata |
| Toward a Green Economy Using the Triple-Helix Adaptive Model: Re-imagining European Banking Reforms for an Integrated ESG, AI, and Change Agility in the African Banking Systems | Folake Ufuoma Onofurho |
| Modelling Volatility in International Renewable Energy Certificate Markets: A Machine-Learning Approach | Federico Toscano |
| Financing the Green Transition: The Role of Decentralized Finance (DeFi) and Crowdfunding in Circular Business Scaling | Turkeli, Kheirandish & Kheirandish |
Breakout room 3 - Sustainable Supply Chain Management
| Paper title | Author(s) |
| Sustainable Supply Chain Management within the Context of the EUDR and Cocoa in Ghana | Samuel Owusu-Acheaw |
| Green Supply Chain Management in Zimbabwe's Agricultural Export Sector: Climate Adaptation and Market Competitiveness | Madzikanda, Nkala & Machingura |
| The Verification Economy: Building Audit-Ready Sustainable Supply Chains in the Age of Digital Product Passports and the EU Circular Economy Act | Philippe Wijns |
| Quantifying the Carbon Cost of Circularity in Sustainable Construction Material Supply Chains | Esraa Alhaj & Mohammed Al Kharabsheh |
Breakout room 4 - Public Policy and Regulation for Green Growth
| Paper title | Author(s) |
| A Greener Tomorrow Through Green Fiscal and Monetary Policies: A Systematic Review of Policy Tools, Impacts, Implementation Challenges, and Solutions | Muhammad Inshal & Mirza Amin ul Haq |
| Business Leadership Transitioning for a Green Economy | Kiel D. Rottgen |
| Effect of Green Tax Incentives on Environmental Disclosure of Listed Non-Financial Firms in Nigeria | Deshi, Paul, Kyense & Paul |
| Green Policies: A Comparison Between China, India and the EU, Relating Climate Change Policies to Governance and Value Systems | Meine Pieter van Dijk & Subrata Dutta |
Breakout room 5 - Green Technology and Digital Transformation
| Paper title | Author(s) |
| GroWise: A Women-Led Agritech Venture Integrating Green Entrepreneurship, Circular Economy, and Phytochemical Research | Naima Fatehi |
| Digital Technology Empowering Urban Environmental Governance: Energy Conservation, Emission Reduction, and Efficiency Enhancement | Yixuan Ma |
| Green Technology and Digital Transformation as Strategic Drivers of Green Economy Transition in the Construction Industry | Arc. Eze Celestine Sunday |
| Bridging the Green Skills Gap in Ghana: Strengthening ATVET for Climate-Smart Innovation and Employability | Ishak Shaibu |
Paper presentations - Session 2
Please note that this is a preliminary planning and subject to change
Breakout room 1 - Corporate Sustainability and Green Innovation
| Paper title | Author(s) |
| Structurally Reinforced: How Organizational Design Enables Sustainability-Oriented Intrapreneurship in Established Firms | Pavitra Raja |
| Are SME Entrepreneurs in Rwanda Green Entrepreneurs and How Can This Be Promoted? | Meine Pieter van Dijk |
| Adoption of Circular Economy Practices in Agricultural SMEs: A Comparative Study of the UK and Nepal | Smriti Dhungel |
| Green Innovation Adoption in Zimbabwe's Mining Sector: Barriers, Drivers, and Strategic Pathways | Machingura, Nkala & Madzikanda |
Breakout room 2 - Green Finance and Investment
| Paper title | Author(s) |
| Institutional Isomorphism and the Predictive Structure of MSCI's Environmental Pillar | Gabrielle Pestana & Mukund Bharadwaj |
| Green Growth Ecosystems in Africa | Andre Dellevoet |
| Investor ESG Sentiment and Stock Returns: The Mediating Role of Media Coverage | Gustavo Dantas & Bin Dong |
| Why Do Asian Banks Still Hesitate on Green Finance? Taxonomy Fragmentation Meets Data-Driven Evidence | Ashish Kakar & Arif Perdana |
Breakout room 3 - Public Policy and Regulation for Green Growth
| Paper title | Author(s) |
| Non-farm Activities of Farmers in the Netherlands: In Search of a Green Economy | Subrata Dutta |
| The Role of Women Leaders in Developing Green Learning Communities in Higher Education | Boudour Abdalhak |
| Green Growth Through Infrastructure Corridors: Economic Models for Sustainable Regional Transformation in East Africa | Sidhartha Patnaik |
Breakout room 4 - Behavorial Economics and Consumer Preferences
| Paper title | Author(s) |
| Sustainable Communication & Green Marketing in Circular Fashion: How Social Media Stimulates Thrift Shopping Practice Across Generations in Indonesia | Syayu Zhukhruffa, Grahadian & Rachdian |
| Sustainability Preferences: The Role of Belief | Rob Bauer, Bin Dong & Peiran Jiao |
| Behavioural Economics and B2B Adoption of Compostable Packaging: Explaining the Intention–Behaviour Gap in the Green Economy | Varma Namburi, Singh & Kondapall |
| Women's Entrepreneurship in Matrilineal Societies: A Systematic Scoping Review of Challenges and Opportunities for Inclusive and Sustainable Economic Development | Venny Darlis, de Boer & Sander |