Events

Online Academic Conference "Green Economy: Sustainable Solutions for Business, Management, and Economics"

21-05-2026

On Thursday 21 May 2026, MSM in collaboration with its longstanding partner Nanjing University, will organise the online Academic Conference "Green Economy: Sustainable Solutions for Business, Management, and Economics".

                         

About the conference

The Green Economy represents a new paradigm that promotes sustainable development while fostering economic growth, innovation, and responsible management of natural resources. In this conference, we invite scholars and practitioners from the fields of business, management, and economics to explore the intersection of environmental sustainability and economic strategies.

The online conference aims to foster interdisciplinary dialogue, innovative solutions, and best practices for achieving a green economy in an increasingly complex global environment.

The conference will offer a platform for the exchange of ideas, research, and case studies that address the role of businesses, governments, and societies in transitioning toward sustainable economic systems.

Subthemes for the Conference:

1. Corporate Sustainability and Green Innovation
- Exploring how businesses can adopt green innovation and sustainable practices to meet the challenges of environmental degradation.
- The role of corporate social responsibility (CSR) in advancing sustainable business practices.
- Green entrepreneurship and the development of eco-friendly business models.

2. Green Finance and Investment
- The role of financial markets in supporting green economy initiatives.
- Investment strategies for sustainability: challenges and opportunities.
- Green bonds, sustainable funds, and the integration of environmental factors into financial decision-making.

3. Sustainable Supply Chain Management
- Building resilient, transparent, and sustainable supply chains.
- The role of circular economy principles in reducing waste and enhancing resource efficiency.
- The impact of green logistics and sustainable sourcing practices on business performance.

4. Public Policy and Regulation for Green Growth
- The role of governmental policies in encouraging green economic practices.
- The effectiveness of environmental regulations in fostering sustainable business practices.
- Global and regional policies aimed at integrating sustainability into business and economics.

5. Green Technology and Digital Transformation
- The potential of technology in driving the green economy forward.
- Digital tools and data analytics for sustainable business operations.
- The intersection of renewable energy technology, artificial intelligence, and sustainable economic models.

6. Behavioural Economics and Consumer Preferences in the Green Economy
- Understanding consumer demand for sustainable products and services.
- The psychology of green consumption and the role of social influence in shaping sustainable behaviours.
- The impact of green marketing and corporate branding on consumer choices.

Date and time

Date: Thursday 21 May 2026
Time 9.00 - 17.00 hrs
Location:  Online via Zoom

Programme 

Subject to change

Time Topic Speakers
09.00 hrs   Opening and
welcome remarks
Dr. Diederik de Boer
Director a.i. MSM
Director Expert Centre on Emerging Economies
Associate Professor Sustainable Business Development
 
09.15 hrs Keynote address Mr. Frans Timmermans
Former party leader for The Netherlands' Labour and Green Left parties
Former Minister of Foreign Affairs
First Vice-President of the European Commission
 
10.15 hrs BREAK
10.30 hrs Parallel session 1
Paper presentations

Parallel session themes:

  • Break-out room 1:
    Corporate Sustainability and Green Innovation
  • Break-out room 2:
    Green Finance and Investment
  • Break-out room 3:
    Sustainable Supply Chain Management
  • Break-out room 4:
    Public Policy and Regulation for Green Growth
  • Break-out room 5:
    Green Technology and Digital Transformation
12.35 hrs BREAK
13.30 hrs Keynote address Dr. Shuming Zhao
Senior Professor Nanjing University
Honorary Dean School of Business 
Dean Xingzhi College Nanjing University
 
14.30 hrs BREAK
14.45 hrs Parallel session 2
Paper presentations

Parallel sessions themes:

  • Break-out room 1:
    Corporate Sustainability and Green Innovation
  • Break-out room 2:
    Green Finance and Investment
  • Break-out room 3:
    Public Policy & Regulation for Green Growth
  • Break-out room 4:
    Behavioural Economics and Consumer Preferences
16.30 hrs

Final conclusions
and closing remarks

Prof. Harald Sander
Professor in Economics and International Economics

Dr. Diederik de Boer
Director a.i. MSM
Director Expert Centre on Emerging Economies
Associate Professor Sustainable Business Development

17.00 hrs END OF CONFERENCE

Registration

To join the online Academic Conference, we kindly ask you to register via this link.
Registrations will close on 14 May 2026.

For more information or inquiries, please contact: msm-conferences@maastrichtuniversity.nl

Keynote speakers

Frans Timmermans served as the political leader of the Dutch Labour and Green left parties alliance (GroenLinks-PvdA) from 2023 to 2025, and as parliamentary leader in the House of Representatives. Earlier in his career, he was a member of the House of Representatives for the Labour Party (PvdA) from 1998 to 2007 and again from 2010 to 2012.

From 2014 to 2023, Mr. Timmermans was First Vice-President of the European Commission. In the Juncker Commission, he was responsible for Better Regulation, Interinstitutional Relations, the Rule of Law, and the Charter of Fundamental Rights, as well as sustainable development. In the Von der Leyen Commission, he led the European Green Deal and the EU’s climate policy agenda.

Mr. Timmermans served as Minister of Foreign Affairs in the second Rutte cabinet from 2012 to 2014. Before that, he was State Secretary for European Affairs in the fourth Balkenende cabinet. Earlier in his career, he worked as adviser and private secretary to Max van der Stoel, the OSCE High Commissioner on National Minorities.

Dr. Shuming Zhao is the Senior Distinguished Professor and Honorary Dean of the School of Business, and Dean of Xingzhi College Nanjing University, the People's Republic of China.  He serves as President of the International Association of Chinese Management Research (IACMR, Third Term), Vice President of the Chinese Academy of Management, Lifetime Honorary President for Jiangsu Provincial Association of Human Resource Management and Vice President of Jiangsu Provincial Association of Professional Managers.  Since 1994, Dr. Zhao has acted as a management consultant for several Chinese and international firms.  Dr. Zhao is also an independent director of Scully Royalty Co. Ltd. (NYSE: SRL) And Daqo New Energy Corp. (China).  Dr. Zhao has successfully organized and held 11 international symposia on multinational business management,24 National Human Resource Management Faculty Development Conferences, and 13 China Human Resource Management Forums.

Dr. Shuming Zhao received bachelor’s degree on English Language and Literature from Nanjing University in China in 1977, master’s degree in education and Ph.D. in Higher Education and Human Resource Management from Claremont Graduate University in the USA in 1983 and 1990. He worked as Visiting Professor and Post-doctorate Fellow at Florida Atlantic University in 1990-1991. Since 1997, Dr. Zhao has been a visiting professor at the Marshall School of Business, University of Southern California, USA; Distinguished Visiting Professor at the College of Business, University of Missouri-St. Louis, USA, Guest Professor at Drucker Graduate School of Management, Claremont Graduate University, USA; Honorary Professor of SolBridge International School of Business, South Korea, and Honorary Professor of School of Business, Macau University of Science and Technology, Macau, China.  Dr. Zhao has lectured in countries including the United States, Australia, Canada, Japan, Singapore, South Korea, the United Kingdom, Germany, Malaysia, the Netherlands, Portugal, and Viet Nam.

Dr. Zhao has published more than 20 books, two of which have won the national first-prize awards from the Ministry of Education of China and more than 500 academic papers in the top journals in China and overseas.  He received the 18th World Outstanding Chinese Award on September 8, 2024.  He was re-appointed as Dean of Nanjing University’s Xingzhi College on September 28, 2025.


Paper presentations - Session 1

Please note that this is a preliminary planning and subject to change

Breakout room 1 - Corporate Sustainability and Green Innovation

Paper title Author(s)
Corporate Social Responsibility and Community Based Sustainable Development in Rural Zimbabwe: Towards an Ubuntu Centered CSR Framework Tsokota, Nkala & Mutongi
Green Innovation with Social Depth in Post-Consumer Waste Management: Livelihood Impacts of Green Worms India Gopika Santhosh &
Harsha Kandackappalli
Green Entrepreneurship in Agroecological Value Chains: A Case Study of Organic Rice Production in Matèkpo, Benin Maanzou Boukari
Embedded Interdependence and Mutual Value Creation in Green Value Chains Jacklyne Hanna


Breakout room 2 - Green Finance and Investment

Paper title Author(s)
Aligning Energy Transition, Carbon Markets, and Sustainable Investment Pathways for Inclusive Green Transition Management in Indonesia Firly Andrisetiani Permata
Toward a Green Economy Using the Triple-Helix Adaptive Model: Re-imagining European Banking Reforms for an Integrated ESG, AI, and Change Agility in the African Banking Systems Folake Ufuoma Onofurho
Modelling Volatility in International Renewable Energy Certificate Markets: A Machine-Learning Approach Federico Toscano
Financing the Green Transition: The Role of Decentralized Finance (DeFi) and Crowdfunding in Circular Business Scaling Turkeli, Kheirandish & Kheirandish


Breakout room 3 - Sustainable Supply Chain Management

Paper title Author(s)
Sustainable Supply Chain Management within the Context of the EUDR and Cocoa in Ghana Samuel Owusu-Acheaw
Green Supply Chain Management in Zimbabwe's Agricultural Export Sector: Climate Adaptation and Market Competitiveness Madzikanda, Nkala & Machingura
The Verification Economy: Building Audit-Ready Sustainable Supply Chains in the Age of Digital Product Passports and the EU Circular Economy Act Philippe Wijns
Quantifying the Carbon Cost of Circularity in Sustainable Construction Material Supply Chains Esraa Alhaj & Mohammed Al Kharabsheh


Breakout room 4 - Public Policy and Regulation for Green Growth

Paper title Author(s)
A Greener Tomorrow Through Green Fiscal and Monetary Policies: A Systematic Review of Policy Tools, Impacts, Implementation Challenges, and Solutions Muhammad Inshal & Mirza Amin ul Haq
Business Leadership Transitioning for a Green Economy Kiel D. Rottgen
Effect of Green Tax Incentives on Environmental Disclosure of Listed Non-Financial Firms in Nigeria Deshi, Paul, Kyense & Paul
Green Policies: A Comparison Between China, India and the EU, Relating Climate Change Policies to Governance and Value Systems Meine Pieter van Dijk & Subrata Dutta


Breakout room 5 - Green Technology and Digital Transformation

Paper title Author(s)
GroWise: A Women-Led Agritech Venture Integrating Green Entrepreneurship, Circular Economy, and Phytochemical Research Naima Fatehi
Digital Technology Empowering Urban Environmental Governance: Energy Conservation, Emission Reduction, and Efficiency Enhancement Yixuan Ma
Green Technology and Digital Transformation as Strategic Drivers of Green Economy Transition in the Construction Industry Arc. Eze Celestine Sunday
Bridging the Green Skills Gap in Ghana: Strengthening ATVET for Climate-Smart Innovation and Employability Ishak Shaibu


Paper presentations - Session 2

Please note that this is a preliminary planning and subject to change

Breakout room 1 - Corporate Sustainability and Green Innovation

Paper title Author(s)
Structurally Reinforced: How Organizational Design Enables Sustainability-Oriented Intrapreneurship in Established Firms Pavitra Raja
Are SME Entrepreneurs in Rwanda Green Entrepreneurs and How Can This Be Promoted?  Meine Pieter van Dijk
Adoption of Circular Economy Practices in Agricultural SMEs: A Comparative Study of the UK and Nepal Smriti Dhungel
Green Innovation Adoption in Zimbabwe's Mining Sector: Barriers, Drivers, and Strategic Pathways Machingura, Nkala & Madzikanda


Breakout room 2 - Green Finance and Investment

Paper title Author(s)
Institutional Isomorphism and the Predictive Structure of MSCI's Environmental Pillar Gabrielle Pestana & Mukund Bharadwaj
Green Growth Ecosystems in Africa Andre Dellevoet
Investor ESG Sentiment and Stock Returns: The Mediating Role of Media Coverage Gustavo Dantas &
Bin Dong
Why Do Asian Banks Still Hesitate on Green Finance? Taxonomy Fragmentation Meets Data-Driven Evidence Ashish Kakar &
Arif Perdana


Breakout room 3 - Public Policy and Regulation for Green Growth

Paper title Author(s)
Non-farm Activities of Farmers in the Netherlands: In Search of a Green Economy Subrata Dutta
The Role of Women Leaders in Developing Green Learning Communities in Higher Education Boudour Abdalhak
Green Growth Through Infrastructure Corridors: Economic Models for Sustainable Regional Transformation in East Africa Sidhartha Patnaik


Breakout room 4 - Behavorial Economics and Consumer Preferences

Paper title Author(s)
Sustainable Communication & Green Marketing in Circular Fashion: How Social Media Stimulates Thrift Shopping Practice Across Generations in Indonesia Syayu Zhukhruffa, Grahadian & Rachdian
Sustainability Preferences: The Role of Belief Rob Bauer, Bin Dong & Peiran Jiao
Behavioural Economics and B2B Adoption of Compostable Packaging: Explaining the Intention–Behaviour Gap in the Green Economy Varma Namburi, Singh & Kondapall
Women's Entrepreneurship in Matrilineal Societies: A Systematic Scoping Review of Challenges and Opportunities for Inclusive and Sustainable Economic Development Venny Darlis, de Boer & Sander