Certificate of participation
- Course date
5 - 29 June 2024
The MBA Summer School in Retail Management gives a full overview of the final step in the marketing journey: the steps leading to the sales transaction with the end customer. You will explore the ins and outs of modern business, especially in retail and service industries. The courses focus on key ideas such as product marketing and sales, services marketing, and being smart about strategies, especially in this digital world where everything happens globally from day one.
The MBA Summer School in Retail Management offers courses in
- Service Marketing and Customer Experience
- Merchandise Management
- Retail Management and Strategy
- Advertising and Promotion in Retail Business
By the end of these courses, you will understand services marketing, retail marketing, and the role of technology in how people buy goods and services these days. You will also improve your skills in managing merchandise, which means you will know how to choose the right products, set the right prices, and put products where they should go, all while thinking about what's right and ethical in a competitive world. Plus, you will be skilled in marketing communications, crafting plans that really work, using ideas that come from understanding what customers want.