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Entrepreneurship MBA Specialization Summer Course

Understanding Market Dynamics

Entrepreneurs usually pursue opportunities in markets for goods and/or services. Such markets change, and they can be highly dynamic. For the successful launch of an entrepreneurial venture you need to know and understand your target market. You need to know with what (rivaling solutions) and with whom (rivaling firms) you will compete. In this specialization course, you will learn about the different types of markets, market segmentation and consumer profiles. Next to lectures and business skills workshops, you will work on business cases and discuss these with experienced entrepreneurs and consultants. These insights will help you in furthering your own business propositions.

Developing Distinctive Value Propositions

This specialization course is focused on developing your competence at two important tasks for the launching of entrepreneurial ventures: [1] spotting opportunities, [2] developing product/service concepts that could be deployed to exploit market opportunities. Entrepreneurial opportunities are rarely discovered through systematic search, yet systematic search can play a critical role in the enhancement of embryonic ideas for new business. Creativity plays a key role in entrepreneurship as it affects opportunity recognition, ideation, and the designing of value propositions. That is why this skills course helps you to develop your creative problem solving skills. Of course, competence at creativity and value proposition design could also prove valuable outside entrepreneurship. Throughout the course, you will not be working in a classroom but in a true creativity lab: the ideas that you develop may have merit beyond this course.

Developing Viable Business Models

While a product or service may represent a compelling value proposition, it does not automatically turn into a commercial success. A sound and solid business model may allow you to increase your venture’s value creation and value capturing. In this course, you will be trained in the designing of business models through lectures, assigned readings, exercises, business cases and group discussions. These insights will help you in developing business models that you could deploy to turn your value proposition into a viable business. Throughout the course, you will not be working in a classroom but in a true creativity lab: the ideas that you develop may have merit beyond this course.

Designing & Scaling your Business

This specialization course of the MSM MBA program prepares you to scale entrepreneurial-ventures. The focus is on strategic growth options and organizational arrangements that make ventures better scalable. You will learn about developmental challenges that entrepreneurial ventures experience when growing and maturing. In addition to introducing common growth problems, this course builds on theoretical and empirical explanations to learn how entrepreneurs cope with developmental challenges. This course helps you develop builds a profound understanding for the diversity of growth patterns that ambitious entrepreneurs may face. By focusing on entrepreneurial growth, this course exposes you to the theory and practice of entrepreneurial management, it will help you develop a profound appreciation for the diversity of growth strategies that can be deployed, and growth patterns that can be observed.