AI for Executives (Online)
AI for Executives: Harnessing AI for Strategic Advantage
Artificial Intelligence (AI) is rapidly transforming the business landscape, making it imperative for executives to harness its potential for strategic advantage. AI for Executives: Harnessing AI for Strategic Advantage is an online programme designed to equip executives, managers and business leaders with the tools and knowledge needed to lead AI-driven transformations within their organisations.
The programme is available in two online formats, allowing you to choose the learning experience that best fits your schedule and preferences: Online Class-Based or Online Flex Start.
Compare the two online formats
Both formats cover the same core programme content but differ in learning pace, interaction and flexibility. Compare the two options below to find the format that best fits your schedule and learning preferences.
| Online Class-Based | Online Flex Start | |
| Start date | Fixed start date | Start anytime |
| Time frame | 5 weeks + Capstone Project in week 6 | Complete at your own pace in about 3 months, with up to 6 months of access, including the Capstone Project |
| Module access | A new module opens every week, following the shared schedule | All modules are open from the start; we recommend working through them in order |
| Live sessions | One 90-minute live session per module with the instructor | No live sessions |
| Interaction | Peer discussions ion Canvas for every module, plus live exchange in the sessions | Individual reflection for every module |
| Instructor support | Live in the sesions, plus written support in Canvas | Written support in Canvas |
| Certificate | Certificate of participation | Certificate of participation |
| Best for | Executives who value live interaction and a shared rhythm | Executives who need full flexibility and like to work independently |
Need help choosing the right format?
Not sure which format best suits your schedule and learning preferences? Contact us at msm-executiveprogrammes@maastrichtuniversity.nl and we will be happy to help you explore the options.
Explore the two formats
Select a format below to learn more about the programme structure, content, fees and application process.
AI for Executives (Online Class-based)
The Online Class-Based format follows a structured five-week learning journey with fixed intake dates, followed by the Capstone Project submission in week 6. Participants progress through the programme together, with one module released each week.
- Certificate
- Online Class-based
- 1 March – 11 April 2027 / 13 September – 24 October 2027.
- 5 weeks (6–8 hours per week) + Capstone Project submission in week 6
AI for Executives (Flex start)
The Flex Start format is built around maximum flexibility. Participants can enrol and begin the programme at any time, with immediate access to all learning modules. The programme is completed fully online and at the participant’s own pace.
- Certificate of participation
- Online self paced
- Begin when it suits you
- Maximum of 6 months