In December 2025, Maastricht School of Management (MSM) delivered a custom-made executive programme on Big Data Management and Data-Driven Decision Making for professionals from the Ngorongoro Conservation Area Authority (NCAA) in Tanzania.

In December 2025, Maastricht School of Management (MSM) delivered a custom-made executive programme on Big Data Management and Data-Driven Decision Making for professionals from the Ngorongoro Conservation Area Authority (NCAA) in Tanzania. The four-day programme was specifically designed to support evidence-based decision-making in the context of protected area and park management.

The programme focused on how data, analytics and artificial intelligence can be applied to improve operational efficiency, visitor management and traffic forecasting within conservation areas. Through a combination of interactive lectures, demonstrations and hands-on workshops, participants explored the full data lifecycle – from identifying data needs and collecting data, to analysing, visualising and interpreting insights for strategic and operational decisions.