International Business Strategy Specialization in the UK and USA

MSM’s partner, the University of Suffolk in Ipswich (UK) is collaborating with Suffolk University in Boston (USA) to offer all of MSM’s MBA students the opportunity to follow a specialization on International Business Strategy. During this two-week specialization, taking place in July 2018, you will study both in the United Kingdom and in the United States.

UCS Ipswich campus

This specialization course reflects on the complexities of globalization and its relationship with business and management. Increasingly, organizations compete across international and cultural boundaries; to do so effectively, managers require an expanded skill set. This specialization course comprehensively addresses this need.

Benefit from our global presence and enjoy unlimited network opportunities
This specialization course brings together students from the MSM on-campus MBA programs in Maastricht and participants from MSM’s Global Partner Network to jointly follow the specialization courses in Ipswich and Boston. This provides you with a unique opportunity study in the UK and USA, and to interact with students coming from all corners of the world and from a diverse range of professional backgrounds. An ideal chance to further expand your network.

Boston

Learning goals

Dublin Descriptors Program Learning Goals Course Learning Outcomes Assessment
Knowledge & Understanding (DD1) Students are able to identify and interpret global opportunities in the international business environment The students will recognize and select the relevant theoretical tools necessary to determine a firm‹s international competitive advantage. Live International Consultancy Project
Application of knowledge (DD2) Students are able to draw upon deep functional knowledge and perspectives to analyze and solve global business challenges The students are able to recognize and understand the importance of cultural context, as well as the importance of the relationship between a firm’s international strategy and its organizational culture and overall corporate strategy. Live International Consultancy Project
Judgment (DD3) Students are able to assess and make responsible and inclusive decisions for all relevant stakeholders The students are able to provide substantiated arguments and comprehensive appraisals the results of their analysis as well as provide clear and logical recommendations. Live International Consultancy Project
Communication (DD4) Students are able to communicate effectively their conclusions to superiors, peers, subordinates and external stakeholders within a multi-cultural context The students are able to both present professionally, and write in clear, concise and academic fashion. Live International Consultancy Project
Self-Direction (DD5) Students are able to develop independently their own solutions to real business problems. The students are able to conduct relevant research independently but to do so as part of a coordinated group consultancy effort. Live International Consultancy Project

 

Didactic approach
The course is made of lectures, case discussions, workshops, presentations and live consultancy work. The lectures will encompass a wide range of theoretical and conceptual materials. You will be provided with a reading and case studies pack in advance of the module, and you will be expected to have completed this reading prior to the first class.

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Timetable

Provisional timetable

Day Date Activity Tutor
1 Saturday, July 7th –       Orientation at University of Suffolk, Ipswich, UK [with Dr Tom Vine]
–       Tutor-led class: ‘Module introduction and overview’
o    What exactly is International Business?
o    Thinking Globally-Acting Locally
o    The Strategic Process and Strategy Formulation for IB
*  Explore: TOWS Analysis
o    Strategic Models for International Business
*  Explore: Diamond Model
*  Refresh: Five Forces Model
*  Refresh: Other Models
o     Review Assignment for Session 2: Case: “Go Global or No?’

–       Briefing for Formative Assessment (presentations to be delivered in session 4)

Prof. Mike Barretti
2 Sunday, July 8th –       Tutor-led class: ‘Strategy and International Business’
o    Managing Global Expansion
*  Strategic Imperatives
*  Dimensions of Evaluation
*  Dimensions of Strategic Importance
*  Dimensions of Speed of Expansion
*  Diffusion Models
*  Dimensions of Local Production
*  Transplanting Corporate DNA
*  Case Panel Discussion:  “Go Global or No?”

o    Preview: Marketing’s Role in IB Strategy Formulation

Prof. Mike Barretti
3 Monday, July 9th –       Tutor-led class: ‘International Marketing’
o    The Immutable Laws of Marketing
o    The International Marketing Imperative
* The International Marketing Process
* Explore: Global Linkages
* Explore: Transference of Value
* Explore: The Market of Multitudes (The Long Tail of Marketing)
* Market Selection
* Market Management
* Explore: Adaptation v. Standardization
o    Global Branding and Communications
* What is a Global Brand?
* Explore: Challenges and Solutions for Brands in a Global Market
* Explore: Features and Characteristics of Global Brands
* Concept of Brand Equity and Measurement
·         Subjective Value Assessment (Hierarchal Value Mapping)
·         Objective (Financial) Value Assessments
·         Review: Interbrand Rankings Top 100 Global Brands
*Branding in the Digital Age
Prof. Mike Barretti
4. Tuesday, July 10th –       Tutor-led class: ‘Consultancy skills’
–       Consultancy project briefing, initial discussion and provisional division of labor for research
Prof. Mike Barretti
5. Wednesday, July 11th –       Formative assessment presentations
–       Tutor-led class: ‘Executive Presentation skills’ (and reflection on the morning’s presentations)
o    Presentation skills for an international audience (verbal)
o    Presentation skills for an international audience (visual)
o    Presentation skills for an international audience (kinaesthetic)
Sue Carpendale
6. Thursday, July 12th –       Tutor-led class; ‘Critical and alternative perspectives on international business’ covering:
o    Social, psychological and anthropological approaches to understanding culture, as appropriate to the international business environment
o    The ‘psychic distance’ paradox
o    The self-reference criterion
o    International business strategy and ethics
Dr Tom Vine
7. Friday, July 13th –       Student-led research/project work
–       MB will be on call to provide guidance as necessary
Prof. Mike Barretti
8. Saturday, July 14th [This weekend is put aside for your travel to the United States] n/a
9. Sunday, July 15th [This weekend is put aside for your travel to the United States] n/a
10 Monday, July 16th –       Orientation at Suffolk University, Boston, US
–       Student-led research/project work
–       MB will be on call to provide guidance as necessary
Prof. Mike Barretti
11. Tuesday, July 17th –       [AM] Company visit, tour, discussion and Q&A
–       [PM] Student-led research/project work
–       MB will be on call to provide guidance as necessary
Prof. Mike Barretti [on call]
12. Wednesday, July 18th –       (AM) Visit to British Consulate to discuss European-US trade relations)
–       (PM) Student-led research/project work
–       MB will be on call to provide guidance as necessary
Prof. Mike Barretti [on call]
13. Thursday, July 19th –       Student-led research/project work
–       MB will be on call to provide guidance as necessary
Prof. Mike Barretti [on call]
14. Friday, July 20th –       Formal Presentation at company
–       Project debrief
–       Celebratory lunch
Prof. Mike Barretti
15. Saturday, July 21st [This weekend is put aside as free time for you to explore Boston] n/a
16. Sunday, July 22nd [This weekend is put aside as free time for you to explore Boston] n/a

 

Assessment

Formative assessment:
Early on in the module, in pairs or groups students will be required to lead an hour-long seminar, exploring the international business potential of a selected newly-emerging economy.

Summative assessment:
The course will be assessed on the basis of a live international consultancy project. Your grade will be made up of two components:

  • The formal presentation and findings – group assignment [30%].
  • The written report – individual assignment [70%]
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Dates

Like our other 2018 specialization modules, this specialization will take place in the same period in July, from 7 – 22 July 2018.

Deadline for application is 31 March 2018.

To apply, please click here.

Fees

The fee for this two-week specialization experience is € 906,-

The fee includes: interactive lectures, study materials, 7 nights of accommodation in Boston, bus/transfers fee in Boston, celebratory luncheon fee (Boston)

The fee does NOT include housing costs in Ipswich, living expenses, travel, visa and insurance costs.

It is assumed that students will be arranging their own flights, as well as their accommodation for the Ipswich part of the module (UoS in Ipswich can give you a price for campus accommodation).

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