Course date: 7-21 July 2018
The MBA specialization in Entrepreneurship is designed for managers who thrive on high return, and dynamic markets that leads to complex, innovative management challenges. This specialization offers courses on:
- Entrepreneurship in a Comparative Context
- Understanding Market Dynamics
- Developing Viable Business Models
- Designing & Scaling your Business.
After having followed the specialization in Entrepreneurship you will understand the issues entrepreneurs in diverse markets are facing and you will be able to recognize new business opportunities. You will understand how to develop effective and profitable strategies that have both commercial and social benefits.
Entrepreneurship in a Comparative Context
This specialization course of the MSM MBA program aims to help you understand the relevance and influence of (national) institutional arrangements on the starting and growing of new firms. In addition, you will gain knowledge of the internationalization strategies that are available to entrepreneurs, in view of the differences across national contexts and the emergence of global markets. It is our hope that this will contribute to more and more effective entrepreneurs and international entrepreneurship. You will develop practical insights about similarities and differences in how to succeed as an entrepreneur in different countries, primarily outside your home country.
Understanding Market Dynamics
For the successful launch of a venture you need to know and understand your target market. In this course you will learn about the different types of markets, market segmentation and consumer profiles. Next to lectures and business skills workshops, you will work on business cases and discuss these with experienced entrepreneurs and consultants.
Developing Viable Business Models
While a product or service may represent a compelling value proposition, it does not automatically turn into a commercial success. A sound and solid business model may allow you to increase your venture’s value creation and value capturing. In this course, you will be trained in the designing of business models through lectures, assigned readings, exercises, business cases and group discussions. These insights will help you in developing business models that you could deploy to turn your value proposition into a viable business. Throughout the course, you will not be working in a classroom but in a true creativity lab: the ideas that you develop may have merit beyond this course.
Designing & Scaling your Business
This specialization course of the MSM MBA program prepares you to scale entrepreneurial-ventures. The focus is on strategic growth options and organizational arrangements that make ventures better scalable. You will learn about developmental challenges that entrepreneurial ventures experience when growing and maturing. In addition to introducing common growth problems, this course builds on theoretical and empirical explanations to learn how entrepreneurs cope with developmental challenges. This course helps you develop builds a profound understanding for the diversity of growth patterns that ambitious entrepreneurs may face. By focusing on entrepreneurial growth, this course exposes you to the theory and practice of entrepreneurial management, it will help you develop a profound appreciation for the diversity of growth strategies that can be deployed, and growth patterns that can be observed.
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Click here for the Education and Examination regulations (EER) of all the MSM programs.