Sport Management

The multi-billion dollar global sports industry is a growing industry employing millions of people worldwide. It is an industry that has a long supply-chain with many forward and backward linkages, e.g. to sports medicine and nutrition, events organization and management, sponsorship, branding and marketing, clothing, equipment, training and fitness, etc. It requires competent managers who can lead teams, who can be innovative, and who can be unscrupulously ethical, and who can craft business models that are sustainable in an industry where often the winner-takes-all principle applies.

Online resources available:

Title Lecturer Duration
Leadership in competitive sailing Dr. Stephanie Jones 05:14
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