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Sports Management MBA Specialization Summer Course

Sport Marketing & Sponsorship

This specialization course applies the principles of marketing to the sports sector, including the management of sponsor relationships. Among others, the subject covers: marketing through sponsorships, fundraising, brand management, licensing, sport media and communications, marketing communications and management, distribution product decisions, pricing, promotion.

Event & Sport Facilities Management

The organization of sports events requires specialized knowledge of event and facility management. Sports arenas are unique environments and this course prepares you for becoming effective managers of these environments. Not only does the design, maintenance, and full utilization of athletic facilities require specialized competences of the sports manager, also the planning, implementation, and evaluation of sport events is an important part of the course.

High Performance Management in Sports

The development of high performing athletes and teams is obviously of great importance to sport organizations. The course discusses among others the identification and development of talent, the design and implementation of effective high performance programs in sport, and the key challenges in managing elite athletes, sports people and teams. The course will draw on real-world cases introduced by prominent guest speakers from the world of top sports.

Legal Issues, Liabilities & Ethics in Sports

This course introduces the legal issues that are important within the contexts of sports enterprises and prepares participants for dealing with the legal ramifications of the sporting world. In addition the course introduces ethical issues important in the sports business. Students will be introduced to philosophical theory that has relevance for the moral and ethical development of sports people, as well as guided in the development of a consistent valuesystem that is based on justice and responsibility.

Partners in the MBA Sports Management 

Ambassadors in the program

Hans van Breukelen

Sport has the power to change the world.
To make this happen the sports industry
needs good leaders. With the MBA in
Sports Management you will develop the
knowledge and skills to become a good
leader and to make a difference in the
sports world.”

Marc Lammers

“I’m glad to be involved in the MSM MBA
in Sports Management and the possibility
to share my knowledge and experience
with the new generation of top managers
in sports.”