Professor of Marketing and lecturer in Ethics and Global Responsibility
Lead trainer in MSM's Corporate Social Responsibility program
Paul is Professor of Marketing and the former Dean at the Central European University Business School (CEU). Beside this he is a frequent guest lecturer at several leading universities both in Europe and the US such as Skolkovo and NYU Stern. He currently teaches at Dartmouth's Tuck School of Business and Playmouth State University in the US and as visiting lecturer at Maastricht School of Management in the Netherlands, Romania, China and Peru. Paul has worked in marketing and general management for over 30 years. He started out at Proctor & Gamble and then went on to serve two stints at Coca Cola, first in the US and then later as marketing director for Central and and Eastern Europe and finally as managing director in Hungary. In 2003, he founded the Garrison Group Strategic Consultancy with offices in Instanbul, Budapest, Krakow, Milan, Cape Town and Oslo. Although Paul is a marketeer by practice and training, he has been highly involved in optimizing Corporate Social Responsibility with the Brand Halo model his firm created and implemented with IKEA and other multinationals He has also been a strong ant-corruption advocate. In 2010, Paul spoke at a TEDx event on the societal dangers of corruption.
“CSR is all about building value added connections to different stakeholders of the business – customers, employees, suppliers, the community and the planet”, Paul Garrison.