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Corporate Social Responsibility

Program structure

Day 1 Day 2 Day 3 Day 4 Day 5
Morning The interplay between business & society Greening the supply chain Stakeholder dialogue game Organizing CSR Presentations of individual assignments
Lunch
Afternoon Guest lecture by NGO Stakeholder management Field visit to frontrunner company Reporting CSR
Guest lecture by CSR manager

Course objectives

At the end of the course you:

  • Will understand the role of business in society and the debate on CSR
  • Will have management knowledge about developing and implementing CSR practices and tools in an organization
  • Can apply the new knowledge to analyze an organization’s CSR strategy and develop appropriate recommendations on how to improve and strengthen this strategy
  • Can communicate effectively about the need for a CSR strategy and its implications to different stakeholders

Course topics

Topics included in the program are:

  • The role of business in society
  • The concept of CSR
  • Stakeholder management
  • Multi-stakeholder network
  • Developing sustainable supply chains –standards and lead firms
  • Ethical dilemmas for managers
  • CSR organizing
  • CSR reporting

Teaching methods

This course involves an interactive learning approach, in which the participant is stimulated to move beyond his/her own country or industry sector and to connect the major changes in the entire world to personal experience as well as business cases.

Learning takes place through:

  • Self-study
  • Classroom interactive lecturing
  • In-class group assignments to reflect on the learning (e.g. mini-case studies, role-plays)
  • Guest lectures / field-visits
  • Individual assignment, presentation and dicussion

Your profile

This program is for all senior executives, policy makers, lecturers and consultants from emerging economies who are involved in CSR management or are motivated to learn about and apply CSR practices.

Certificate/Diploma

Each participant receives a certificate of attendance on the last day of the program. It is also possible to obtain an MSM diploma for a program. To earn an MSM diploma you have to complete a written assignment in which you show that you have successfully applied the learning outcomes of the program. The assignment needs to be completed 30 days after the last day of the program. When your assignment meets our requirements, you will be awarded with the diploma. The fee for this assignment is €160. In case you would like to know more about the assignment of the program of your choice, please contact us at ep@msm.nl