Making sense of it all: Data Driven Marketing

  • Diploma
    Certificate of attendance
  • Mode
    Online, part-time, divided over three weeks
  • Course date
    18 November, 25 November, 2 December
  • Duration
    3 sessions from 15:00 - 19:30 hrs (CET)
  • Accreditation
    ATHEA

Good marketing is dependent on knowing your customer. Knowing your customer is dependent on having good data.

In today's online world, there is no shortage of data about the customer. There is, however, a shortage of firms who have learned how to successfully parse, organize and make sense of the data available. 

Through this online executive program, offered in collaboration with UMIO of Maastricht University School of Business and Economics (SBE), you will learn how to do just that.