Digital Transformation & Big Data | Maastricht School of Management Digital Transformation & Big Data

  • Certificate
    Certificate of participation
  • Mode
  • Course date
    19 February - 01 March 2024 (for OKP & MSP applicants)
  • Duration

Digital Transformation & Big Data

The goal of this programme is to teach business leaders, managers and team leaders the concepts they need to change their companies into a data-driven company and gives them the first encounter with tools their staff-members will use.

This interactieve programme consists out of two parts. In the first week the topic is on Digital Transformation and in the second week the focus will be on Big Data.

About Digital Transformation

Digitalisation  has become a crucial part of society. Over the past twenty years, we have witnessed the integration of digital transformation in nearly all areas and sectors of the economy. Currently, digital technologies are revolutionising every aspect of business. The process of digital transformation not only changes how organisations utilise technology but also necessitates adaptations in people and processes to accommodate the new realities, leading to radical changes in business models across industries. Digital transformation is not simply about implementing cutting-edge digital technologies across all functions of an organisation; it entails strategy, leadership, and new ways of thinking and working. Transitioning to a digital environment requires decision-makers to revise their visions, strategies, and operational methods to remove barriers, enhance efficiency and cost-effectiveness, and significantly improve customer engagement by delivering personalized experiences. Digital technologies impact not only one aspect of business but every facet.

This course aims to introduce participants to the multidisciplinary process of transformation within businesses, encompassing organisational activities, processes, competencies, and business models. The course empowers individuals with the necessary skills to lead the transformation process, fostering a change in mind-set that enhances decision-making, communication, holistic understanding of business strategy, and effective planning for digital transformation.

About Big Data

With more than 65 years of experience in management development, we understand that today’s managers need to understand the drivers of the success of their organisation. Most organisations generate and/or have access to a wealth of data. However, we all know that data is not the same thing as knowledge. Data is not helping your organisation to succeed if your organisation does not have the tools for interpreting these data or the expertise to use data analytical tools. Managers do increasingly need to be data savvy themselves. If you want to manage your organisation’s ability to create value from data, then you need to understand the basics of data-analytics, then you need to be able to apply. That ‘s the knowledge you will gain through this executive programme. It is designed, to equip you to turn data into a competitive advantage for your organisation.

We will work with a user-friendly data management and reporting tools that allow you to quickly gain an understanding of patterns in datasets and how such patterns can be used to optimize operations and services. Visualization of operations data can help you to identify and achieve improvements in efficiency and effectiveness.

Next we will dive deeper into the promise of data analytics as a driver of organisational improvement. Once you are comfortable visualising and making sense of your data you probably would like to utilise those insights to make better decisions

"Decision making without data, is like operating with a butcher’s knife. The Right Data puts precision tools in your hands, like a surgeon’s scalpel."- Dr. Vincent Feltkamp, lead trainer in the Big Data programme