Certificate (diploma optional)
- Course date
14, 28 March & 11 April 2019 / 31 Oct, 14 & 28 Nov 2019
Playfulness is the starting-point to rethink one's business model
The program mainly targets European participants with an intermediate+ level of English.
With the spreading of the “Business Model Canvas” many professionals have added a new vocabulary to discuss the merit or risks of how their organizations do business. Business modeling has become standard repertoire for start-up entrepreneurs, for example to transition into a scale-up.
In fact, a new industry has emerged to help firms to engage in redesigning their current business model. Next to software applications and whiteboards with the BM Canvas pre-printed on it, also dedicated consulting practices and business modeling services have been introduced. Business modeling has become a flourishing business in itself.
For many, it remains a struggle to know how to (re-) model one’s business model. This masterclass will help you to start modeling yourself rather to rely on external consultants to do this for you. We expect our participants to become the internal champions of collaborative business modeling in their respective organizations.
Helping others to co-create new business models mandates that you understand the guiding principles of business model design. For example, some cannot explain the difference between a business and a revenue model. In this workshop you will learn how to gradually rethink one’s business model with notions of business model of increased complexity.
You will also learn how the different elements of the business model canvas can be a great starting-point to rethink one’s existing business model. Obviously there are a major differences between rethinking one’s corporate business model, the business model of a line of business, and a departmental business model.