Certificate (diploma optional)
- Course date
08-12 April 2019
Competitive advantage from smart usage of data
The Turn Big Data into Competitive Advantage program mainly targets participants from non-European countries and/or NGOs who are active in these countries.
With more than 65 years of experience in management development, we understand that today’s managers need to deeply understand the drivers of the success of their organization. Most organizations generate and/or have access to a wealth of data. However, we all know that data is not the same thing as knowledge. Data is not helping your organization to succeed if your organization does not have the tools for interpreting these data or the expertise to use data analytical tools. Managers do increasingly need to be data savvy themselves. If you want to manage your organization’s ability to create value from data, then you need to understand the basics of data-analytics, then you need to be able to apply. That is what is taught in this executive program. It is designed to equip you to turn data into a competitive advantage for your organization.
We will work with a user-friendly data management and reporting tools that allow you to quickly gain an understanding of patterns in datasets and how such patterns can be used to optimize operations and services. Visualization of operations data can help you to identify and achieve improvements in efficiency and effectiveness. The tools that we introduce put data analytics in the hands of the managerial user. In the past, organizations would have had to hire a data science consultant or have fully relied on a specialized data analysis department. Today you can do that yourself more easily: generate customized reports and visualizations from your organization’s data.
Next we will dive deeper into the promise of data analytics as a driver of organizational improvement. Once you are comfortable visualizing and making sense of your data you probably would like to utilize those insights to make better decisions. Much of today’s organizational success is coming from service innovation and operational efficiency gains. Digitalization of service delivery is then a tool to improve service quality and to increase operational efficiency. Data analytics can help you to identify improvement opportunities to the front- and back-ends of your service delivery. You will learn that identifying and monitoring such improvements is a competence that you can develop.
Join us for this week of learning so that you can see that is easier than ever to take control of your data, to deliver better value to your customers, and to remain or become competitive.