New Venture Creation

Turn a business opportunity into a great business plan

Turning ideas into proposals for new ventures is often a lonely journey. Banks and investors often complain that the investment proposals that they receive are not sufficiently well developed for them to be able to provide support. They regularly feel that a much more rigorous planning effort is needed for them to reconsider supporting. Also within companies, decision makers often feel that the proposals that they receive could benefit from a more rigorous approach. Apparently, it is not easy to transform a vision for new value into a sound and convincing proposal.

The creation of new (corporate) ventures to pursue the exploitation of valuable business opportunities is driven by enterprising professionals. Their initiative may result in the starting-up of new companies as well as in the introduction of new lines of business within established small, medium-sized or large companies.
This executive program provides you with a profound understanding on the role, analytics, and process of business planning that leads to the successful creation of new value. You will rigorously prepare for the actual starting-up of either an independent venture (a start-up company) or a corporate venture.

The program guides you through the process of venture design and venture planning that leads to the successful creation of new ventures that create new value. During the program, you will develop a plan for new value: from idea generation, to feasibility analysis, to a fully conceived business plan. A business plan is a call for action: to kick-start a venture it is key to prepare for the steps needed to turn an identified opportunity into a viable business that has the prospect to create substantial new value. Along the way you will gain a rigorous understanding of the start-up process and the role of business planning in new venue creation.

Successful completion of this program requires a substantial commitment. You will need to invest 36 hours in the program sessions, and at least 320 hours in the execution of your own venture creation project. Ideally, that project should result in a business plan that you would be eager to execute because it is worthwhile pursuing. In addition, you will need to invest cash to participate in the program.

Program structure

This program is an outcome of over 15 years of experience in helping enterprising professionals create new value. It provides structure to an inherently iterative process. The program presents proven methods that will help generate rigorous insights. Regular meetings ensure that you get feedback on your progress.

Session 1 Value creation  

Introduction to the course: "From idea to business opportunity"
Two minute pitches on business idea
Lecture on Value Creation & Competitive Analysis

Session 2 Market analysis

Two minute pitches om competitive analysis

Lecture on market analysis

Complete chapter on value creation

Participant presentations on value creation & Competitive analysis
Session 3 Business Modelling

Two minute pitches on market analysis
Lecture on business modelling
Complete chapter on competitive analysis

Participant presentations on market analysis
Session 4 Venture design 

Two minute pitches on business modelling
Lecture on venture design
Complete chapter on market analysis

Participant presentations on business modelling
Session 5 Operations planning*
Resource Mobilization

Two minute pitches on venture design
Lecture on operations planning
Resource needs & financial forecasting

Participant presentations on venture design
Session 6 Business plan presentations Showcasing business idea as a sound opportunity to create new value

Course objectives

At the end of this program:

  • You have the knowledge to develop an action-oriented plan that will help to launch your venture
  • You have not only learned from your instructors but especially from each other
  • Theory is brought to live through your own project
  • You have all the answers to your questions because of the interactive approach and lively discussions
  • You know all about the recent developments such as co-creation, open-innovation, social innovation and business modelling that are highly relevant to New Venture Creation
  • You have enough food for thought as well as a clear and executable plan

Course topics

Topics included in the program are:

  • Value creation for customer and venture
  • Analysis of existing solutions from the perspective of customers and users
  • Identification of customer preferences and development of a value proposition
  • Business modelling
  • Operational planning (staffing, organization and control) of entrepreneurial initiatives
  • Financing needs & return

Teaching methods

This program is provided as a series of interactive workshops. You will work on your own new venture creation project parallel to the course. During each session, all participants share their progress.

Your profile

This program was created to assist those who are eager to lead the creation of new value. That could be prospective entrepreneurs that have been advised to improve their business plan. But a participant could also be aspiring entrepreneur who wants to get it right the first time. Also, those who professionally are charged with new business or product development and that want to improve their ability to present executable project proposals.


Each participant receives a certificate of attendance on the last day of the course. Only for those who will complete an additional assignment will receive a diploma. In case you would like to have more information you contact