Big Data Analytics for Sport

Applied data analysis for sound sport-business decisions

In recent years advances in computing and communication technologies have led to a data explosion. As Marr (2016:2) pointed out “We have created more data in the past two years than in the entire previous history of mankind”. This “big data” revolution has important implications for organizations – and for entrepreneurs. It allows them to be more efficient, to save costs, to implement novel business models, to create new markets and to understand customers better. Organizations were data-driven decision management are intrinsic have indeed been found to be more productive and more profitable.

Applied data analysis is the term that is used to refer to the use of quantitative methods and technology to gather, store and analyze multi-structured data in order to make sound business decisions.

Increasingly, applied data analysis is important for sports management.

 “All Premier League clubs have data analysts, as do many in the lower divisions, with stats crunched on everything from the distance covered by a player in a game to the number of crosses played with either foot.”
- Extract form BBC article Manchester’s City’s data driven vision for players and fans by Bill Wilson.

This quote describes the omnipresence of data analytics at major football teams in the UK. They do this to enhance the performance of an individual player to the best current composition of the current team. Using data analytics in sports is not limited to the UK, for instance football teams such as New York City FC (USA), Melbourne City FC (Australia) and the Yokahoma Marinos (Japan) use data analytics for as well enhancing the sport performance of the team as increasing the fan base and hence the business performance of the team.

Applied Data analytics is also not limited to football, but also omnipresent in other sports such as F1, baseball, athletics, cycling, and even useful for improving personal fitness.

Your profile

The program is designed for:

  • Managers and entrepreneurs in the sports industry.
  • Business analysts and consultants wishing to understand more about data analytics.
  • Decision-makers in sport promotion bodies and sport departments.
  • ICT service providers and app developers who wish to support decision making in the sports industry.


Each participant receives a certificate of attendance on the last day of the course. Only for those who will complete an additional assignment will receive a diploma. In case you would like to have more information you contact