Call for papers: 2017 World Mass Customization & Personalization Conference

21 November 2017

Customization 4.0: Elevating Mass Customazation to a New Level
Conference date: 19-21 November 2017
Conference venue: Pullman Aachen Quellenhof Hotel

About the MCPC 2017 Conference
Mass customization and personalization (MCP) strategies aim to profit from the fact that people & businesses are different. Their objective is to turn customer heterogeneities into profit opportunities by realizing “long tail” business models with near mass production efficiency.

Mass customization can go far beyond the sheer individualization of products and services. The MCPC 2017 wants to stimulate research and practice that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart product ecosystems allow for a fresh perspective on MCP: Customization 4.0.

The conference also places a new set of values in the center of the debate. A world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. The MCPC 2017 wants to discuss how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole.

While the conference is devoted to sharing and discussing the latest research in the field, the MCPC 2017 has a strong focus on real life applications. This makes the MCPC truly unique. It strives to connect thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice. We organize the MCPC 2017 as a multi-track conference featuring a combination of high profile keynotes with expert talks, exhibitions, panel discussions, paper sessions, workshops, receptions, lab tours, and much more.

Conference topics and tracks
Track I: Customization & Personalization via Smart Products
Track II: Digital Manufacturing
Track III: Sustainability and Mass Customization
Track IV: MCP Success Factors
For more information about the conference and the conference topics, please click here.

Academic Conference Chairs
Prof. Dr. Frank T. Piller
Director of the TIME Research Area, RWTH Aachen University
Prof. Dr. Günther Schuh
Director at the Laboratory for Machine Tools and Production Engineering (WZL), RWTH Aachen University
Organizing Committee
Stephan Hankammer & Ning Wang
Academic Track Chairs
Christian Gülpen
Industry Track Chair

Contact us at and check the website for all updated information!

Conference program

  • 19 November 2017
    Pre-Conference Day
    PhD-Workshop at RWTH Aachen – Project meetings – Workshops – MCPC Alumni meeting
  • 20 November 2017
    1st Conference Day
    Plenary Presentations – Networking Sessions – Exhibition – Research & Practice Tracks. Conference dinner
  • 21 November 2017
    2nd Conference Day
    Plenary Presentations – Exhibition – Research & Practice Tracks – RWTH Lab – Cluster and Demofactory Tours

Call for papers & presentations
For the MCPC 2017, we are looking for contributions in cutting-edge research as well as innovations and case studies from business practice. We invite you to submit your work addressing the conference topics listed below. We will give priority to papers on the main theme, although we will also consider papers on related MCP topics. All papers must be written in English.

To offer a balanced conference program, we equally invite papers from practical and academic backgrounds.

  • Practice Experience, Company Presentations & Corporate Best Practices: We invite entrepreneurs and domain experts from the practice to present your experiences and learnings on your way to sustainable MCP. Please submit an abstract or speaking outline of your presentation. Presentations should not contain any commercial messages, but need to focus on learnings and experiences of building and running a MCP enterprise or business unit. There is no special formatting or space requirement for this requirement, just submit thoughtfully what the program committee needs to know to evaluate your proposal.
  • Academic research for full presentations: Submit a conceptual, empirical or experimental paper of approximately 5000 words. If the paper is accepted after a blind peer review process, you will be given a 15 minutes slot to present in a conference session. Accepted papers will be published (optional) in a Proceedings book published by Springer and will be fully indexed with ISBN, ISSN, and DO).

Decisions to present in this category will be based on full short papers only. However, you are invited to submit a brief abstract (up to 1000 words) with the theme and method of your research to get an initial informal feedback whether your research fits the focus of this conference.

  • Academic research for short presentations: Submit an extended abstract / short paper of approximately 1000 words. If the paper is accepted after a blind peer review process, you will be given, in addition to space in a research exhibition, a slot at a breakout session to pitch your key ideas in front of a large audience.

All academic abstracts & papers should include title, author(s), keywords and a short presentation of the manuscript text. Please use the Springer’s templates and guidelines at Although these guidelines are prepared for LNCS, Springer recommends them for all conference proceedings.

Submit all abstracts, full (academic) papers and practice speaking proposals via the Online Conference System (OCS) made available by Springer.

The submission system opens in April 2017. Once the system is open, create your registration for login, enter the required data about your paper, and upload a PDF copy of your paper or proposal.

We will publish the Proceedings in cooperation with Springer. All full papers will be available on Springerlink, if their authors want to choose this option. Short papers and keynote abstracts will be published in a format available to conference attendees only.

Important dates

  • Abstract submission: 1 May 2017 (optional opportunity to get initial feedback with 3 weeks)
  • Academic Paper and Practice Proposals submission due at 01 July 2017
  • Acceptance decisions: 31 July 2017
  • Deadline for Early Bird Registrations: 30 Sept 2017
  • MCPC 2017 Conference: 19-21 November 2017

The MCPC 2017 Conference Policies
The MCPC is organized in form of an academic community conference. All presentations are selected in a peer-review process by a broad conference program committee, supervised by an Advisory Board of experienced experts in the field. We try to keep attendance fees as low as possible to enable a broad conference experience for all participant groups at a reasonable price. This policy also demands that every conference participant, being it a presenter, keynote, conference chair, or regular participant, has to register and pay the participant fee, as it is common practice for conferences in the academic community. A few scholarships are available to support the participation of people with limited funds.

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