Sustainable Tourism Marketing Linkages
Nepal - 2006/2007
As part of a consortium between Wageningen University (WU, lead partner), World Leisure International Centre of Excellence (WICE, Wageningen), MSM contributed to capacity building of the Nepal Tourism Board (NTB). WU and WICE focused on sustainable development of tourism, and MSM on marketing, communication, and management of tourism and specifically on train the trainer methods and techniques.
The 20 participants consisted of managers, officers, trainers and/or lecturers from several tourism related organizations. Although each participant was generally trained on all fields of expertise, they received specific training in their own field of work through so-called Action Plans.