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Commercial Banking & International Financial Markets Marketing for Banking

Cuba - 1999 and 2000

MSM, in close cooperation with various banking institutions in the Netherlands, developed and implemented two tailor-made training programs for staff from the Central bank of Cuba and several Cuban Financial Institutes. As part of the opening up to the international financial markets, the program dealt with various issues of bank management in a commercial setting and aspects of international financial markets. The second program focused specifically on the challenges of marketing managers of Cuban banks.

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